Are you the CEO of a public company? Do you plan on taking your company public? Let's see if we can stretch your mind a little bit. There are no original ideas. Our imagination is fueled by outside elements. And forget about the lie of freedom of choice you're just one of a few Jungian character types directed by 13 propaganda absolutes. Propaganda techniques such as testimonial, plain folks, bandwagon, card stacking, fear and name calling hardly even scratch the surface anymore and it's almost laughable that Edward Bernays was able to tower as the standard in perception management and propaganda facilitation for so long. Perhaps that's why the industry experienced zero qualified growth and is even now still riddled with wannabes. The industry has evolved to persuasion via subliminal awareness, scent science, color psychology and covert hypnosis via staircase conversation and targeted tonality. Many PR firms and advertising agencies try to make use of these concepts but few get it right.
Advertising hacks who have the sense to see the subliminal messaging behind logos and global campaigns by top ten conglomerates often try to mimic what they see but fail because they don't see the full picture. Take into consideration the more recent Burger King logo that is demonstrative of 'motion' that pushes traffic through their drive through while the aroma of faux flame broiled goodness gets pumped out of the rooftop exhaust. TV commercial producers with a modest comprehension of subconscious stimuli via imagery interruption fail to close out the concept at the end of the 60 second ad leaving the viewer only partially stimulated and without triggers for call to action. Even presidential campaign advertisers, the creme de la creme of subliminal messaging and campaign cohesion still fail at this concept of Memetics and neo social engineering. Don't even get me started on McDonald's or the KFC's 'Snacker' commercials.
I think the most blatant and unqualified attempts at these techniques are more relevant in the political sector. Remember the Bush Campaign 'Rats' commercial? Watch from .20 seconds to .25 seconds and you'll see the word 'Rats' flash up on the screen, actually you won't see it but your subconscious mind will, slow the video down and see if you can catch it. This is a clear case of a desperate advertising agency trying to play catch-up and they left the subliminal stimuli on the screen too long just before the verbal stimuli of 'Bureaucrats' backed up by the visual stimuli of 'Bureaucrats'. The beginning of this 30 second segment lulled the viewer in with tranquil music and confused the subconscious, whether they intended to or not, with motion via video clip and text. Next the first stimuli, the emotional association of patriotism via the American flag with bush standing at its center. Then a concentrated visual of bush with seniors pulling the viewer in by shadowing the circumference of the screen to zero the attention of the viewer in on the text and association with the target market 'seniors'.
Listen, the truth is that without the test subject classified with a Jungian character profile, Socionics profile, LUsher test done hourly throughout the qualification and an honest background on the subject representing that particular character type in the public marketplace, you're wasting your time. Once you've done the above you still need to constantly test anxiety and sincerity levels with micro expression and body language definitions per subject. It doesn't matter if you are attempting to profile a target market for a brand, political campaign or angles for passing socially and economically difficult to digest legislation without the full gamut of tests, checks and balances your attempts are futile.
OK, let's say that you have qualified talent, which is virtually impossible, to facilitate the above, now you need message delivery. Taking into consideration that subliminal implementation is a reality, color and scent psychology is relevant and from a verbal perspective tonality, intonation and background frequency (binaural beats and solfeggio frequencies) will expedite the tunneling beneath the critical faculty and tap into the subconscious mind you'll need more. Ring in Memetics. The implementation of an interruption, soon to be a mainstay, that assists in dictating how the mind defines new concepts and ideas. Memetics needs reinforcement that caters to the psychological profile of the target and for this you'll need a fat pocketbook or a lot of media contacts. You'll use these media mediums to stimulate the concepts when the emotional state of the target is at ease and peace; this is when access to the subconscious mind is easiest (by media I mean auditory stimulants such as radio, podcasts video and other digital means).
Next you'll need to use the new science of subliminal awareness to pave the daily path of the target with reinforcements for your desired outcome. In an urban situation you'll have access to billboards, posters etc. Suburban regions will need a higher budget. Suburban regions will typically be more conservative thus radio talk shows will make up for the visual stimulation that the urban community has access to. The idea is to bombard the target with a message using traditional propaganda techniques.
Crisis management scenarios, personal, corporate and political are absolutely dependent on pure comprehension of the above. Missing even one ounce of minutia will render the entire campaign pointless with zero effect. If you're a politician running for reelection, civilian being targeted by ethics vampires in a lawsuit or a corporation in crisis management mode or brand defense you'll most likely need to hire professionals from different firms to make up the whole as listed above.
James Scott is the CEO of Princeton Corporate Solutions, a corporate globalization and political strategies firm, PCS offers a unique blend of think tank, corporate and governmental communication strategies to expedite the facilitation of long lasting relationship building in these necessary sectors. http://princetoncorporatesolutions.com James Scott is a member of Chatham House, Aspen Institute and Manhattan Institute
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