Friday, October 19, 2012

The Learning Styles Of Lead Generation Salespeople

One thing that you should bear in mind in your lead generation campaign is that selling is not an innate talent. It can be developed in almost anyone. What you need are the proper devices and design to maximize the learning curve of your potential sales people. You need them to be in their top form if you wish to be triumphant in generating sales leads. Of course, you also have to consider the learning styles of different people. No one is the same, so to speak, and that includes learning new things. So, what are the various learning styles of people? What can you do to make it effective in teaching B2B leads skills?

The first category would belong to the attending preference (or style). Here, the learner focuses on learning what he or she sees during the time the lesson is taught. They can either focus their entire attention on a single topic, like in telemarketing (which makes them specialized); or on several, like in social media (which makes them versatile). Either way, they focus on being there at the classroom, learning at the time of the lecture. The problem here is when they skip the lesson, since they will have a hard time catching up later.

The second category would be called the translating style. In this method, the trainee learns the art of appointment setting through their own method of input. For example, there are those who prefer to learn their trade through direct lectures, interactions and demonstrations with their fellow trainees, or prefer doing their own learning based on a general topic given to the class. Based from this, you will realize that one teaching methods may not work with another kind of learner. You have to make the proper adjustments in your teaching method in order to be more effective in your lessons.

The third learning preference is based on the relating concept. With this method, they learn based on their understanding of previous lessons and concepts. In this case, stock knowledge plays an important part of learning. This can be advantageous for the lecturer, since all they need is to fill in the blanks that are in the head of the trainee. From there, learning becomes easier to achieve. This will work, as long as the knowledge the trainee has is enough to learn the lead generation topic.

The next learning style deals with understanding. Memorization is not the goal here. Rather, it is the internalization of concepts and teachings that the trainer has conveyed to the class. The lessons learned, the topics raised, all of these will depend on the viewpoint of the trainee. It could either be confined to local perspective, or it could extend to a global worldview.

As you can see, each of these learning styles has their own strengths and weaknesses. If you want to be sure that your appointment setting team, despite their different learning styles, get the basic concepts of generating B2B leads, you should take each of these styles into consideration.

Belinda Summers is a professional Lead Generation Consultant helping corporate organizations increase their revenue through telemarketing, lead generation and appointment setting strategies. To know more about lead generation and appointment setting, visit:

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