Copyright (c) 2012 Custom bottles of Water
Hungry to boost your company's bottom line or simply looking for an affordable way to take your organization to the next level?
If your firm isn't utilizing custom water bottles or isn't using them to their full potential many opportunities for improving profits and growing the brand are being missed…
Are any of the following current priorities for your business?
Building a stronger community around your brand
Increasing customer loyalty & satisfaction
Lowering marketing costs
Reaching more prospects with your marketing budget
Increasing per customer sales/ value
Increased engagement & sharing
If so the best marketing practices for custom water bottles can deliver all of this…
Solutions for all of the above can be found in more ways to contact consumers and existing customers and automating ongoing marketing efforts.
However, the biggest challenge is often obtaining this data or at least inspiring local customers to offer it up. Capturing email addresses, phone numbers for voice and SMS campaigns and cultivating larger social media followings is all made easy with custom bottles of water.
Armed with the ability to reach prospects through all of these mediums follow up is made easier, as is making initial conversions, upselling, gaining referrals and fueling more sharing and visibility for your brand.
Perhaps even more importantly for many organizations is the ability to drive more business and revenues on demand.
Why not make water bottles really work for your business? Whether a doctor's office, hotel, spa, restaurant or auto dealer there are many ways to incorporate designs on your customized water labels that will inspire drinkers to visit you on the web or text in their phone number. Once you have concreted these additional contact methods use them. Utilize autoresponder email systems like iContact and social media management software like Hootsuite or online platforms for sending bulk SMS messages, all of which can be used to streamline and automate marketing for lower costs and increased returns.
Apple recently took a huge hit to its reputation and income when the local government announced it would no longer use Apple products due to a failure to maintain EPEAT standards.
This should be a warning to all organizations to embrace going green. However, being more environmentally conscious and friendly as a business isn't just essential for survival it is also becoming increasingly critical in order to thrive, grow and remain competitive too.
There are many incentives and benefits of going green and it is being proven to be a lot easier to reduce carbon footprints than many imagined. Communities want to attract more environmentally friendly businesses, more consumers want to do business with green companies and companies don't just want to but now have to be selective in aligning themselves with other enterprises that are environmentally friendly.
Don't forget to complete the cycle and recycle your empty bottles!
So how can your organization be greener? It really requires a plan and making sure future decisions are in alignment with your green goals. Though there are actionable items every firm can begin working on immediately from recycling to office design, the drinks on hand and marketing materials as well as improving air quality which has also been proven to boost productivity.
Custom Bottles of Water reduced their carbon footprint and has truly been practicing what it preaches, not just through offering clean, natural spring water but by tapping it without any environmentally damaging means, reducing transportation, harnessing green power form solar and wind as well as offering recyclable bottles so that clients using their custom bottles of water can be sure they are doing their part for the environment too.
Perhaps you are the greenest company on the planet and have even already achieved carbon neutrality but how do you let people know? The U.S. Department of Energy recently announced the launch of a new video series on "Clean Energy in Our Community" featuring various communities around the country and their efforts to go green. Perhaps this is an opportunity for some great press or maybe you should be distributing your own press releases and posting your own videos on YouTube featuring your green custom bottles of water.
To see how custom bottles of water can help improve your brand and see professionally designed private label bottles, the author recommends http://www.custombottlesofwater.com
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