Whenever you enter a query on a search engine and hit enter, a list of web results comes up with different information relevant to your query. If you are wondering how the search engine puts some options on top of others then the answer to your question lies in SEO- Search Engine Optimisation.
Search Engine Optimization is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. Search Engine Optimizationthus helps you get traffic from search engines.
At first, businesses didn't fully realize how much Search Engine Optimizationcan help them, but over time, it has become the most basic service a business must invest in. Without Search Engine Optimization, your website, blogs, products and services gets lost in a sea of millions of other options out there. Even if you do your best to stand out, in the internet world, standing out relies on your search engine ranking.
But there are a few things you must remember to make better use of your Search Engine Optimisation. Here are a few:
Use a unique and relevant title and description on every page.
Given the fact that there are thousands of other businesses that offer the same type of service, product or information you give, then you must take extra effort to include keywords on your title which, when entered, directs your potential visitors to a link to your own website. Include relevant keywords that are unique to your product, and is that which differentiates you from the rest.
When you are promoting your blog which helps dog owners overcome and move on from their grief following the death of their pets, don't use "How to deal with a pet's demise" as a generic title. Make use of key phrases like "overcoming grief," or "moving on after a pet dog's death." This title offers something more elaborate than just mere dealing with the pet's demise, but also offers some steps to overcome grief, and how to move on from one's grief-stricken state to normal life.
When it comes to titles, you can never afford to be generic or too ambiguous.
Start a blog and participate in other related blogs.
Major search engines, Google especially, loves blogs because of its fresh content and highly-structured data. Because blogs are often and regularly updated, these are highly popular, and are literally sought by most searchers.
Blogs have the unique ability to connect the reader to the writer, which is often accomplished by commenting and interacting at the bottom of the blog. And we all know that when you got a reader "hooked" into your blog, you will have a loyal follower/supporter who can then recommend you to other readers as well. The great thing about this is the more often a material is read or even searched, the higher your ranking goes.
Having a blog encourages people to constantly look out for what you offer, and will definitely help your Search Engine Optimizationranking. Another good move is to participate in other blogs as well. Once you are a familiar visitor in other people's blogs, you have the opportunity to imbed a link which allows them to visit your own blog as well.
Diversify your traffic sources.
Even in other aspects of life, it doesn't pay to put all your eggs in one basket. Google is bringing you 70% of the traffic to your website, but do you actually have a back-up plan in case Google decides to disappear? Will you be able to survive, or does your own business and website go poof alongside Google?
Hold on to your audience by providing subscriber-based content such as newsletters. This way, no matter what search engines decide to do, you will not be left hanging. Other options you must consider are creating great, updated and worthwhile content, using social media, or working on personally promoting your business and site to customers, friends and referred clients. All these help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.
Another thing you can consider is taking advantage of your local search opportunities. Online researching for offline buying is a given - people scour the internet for addresses and telephone numbers of businesses prior to their personal store visit.
So take advantage of this by posting your address and local phone number, or even include detailed directions or a map to your actual location. Submit this information to local listings, or to local social directories such as CitySearch, true local, Google maps or Yelp, just remember the more your web address is out there the better chance people have of finding you.
Michael Griffiths is the CEO and Founder of My Small Business Marketing Guru. Helping small business owners generate more leads, clients and increase profits with relationship based marketing strategies. We invite you to get your free black mask marketing resources to help you business grow today, when you visit http://mysmallbusinessmarketingguru.com.au/SEOPrograms/tabid/349/Default.aspx
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