A bookmark can be a good way to advertise your company for some lines of business. A creative, custom bookmark helps to keep people on the page they read, and it also advertise your firm every time they open their book. This is a good way to constantly remind your customers and prospects about your product or service. If you have the proper size and the proper design, you can have your printer produce a bulk quantity of bookmarks to advertise your company.
If you want to turn a bookmark into a very effective marketing tool, there are a few principles to remember.
First, you should design your bookmark to really stand out as much as possible. There are tons of bookmarks out there. What are you going to do to make yours stand out from the crowd? What could make your bookmark more desirable for your particular audience? You might think about having a survey done of your past clients or even hire a designer to help you come up with the most dynamic design. Of course, you always can look at other people's bookmark designs that are relevant to your industry.
Second, you should be sure that you have chosen the right size and layout for your bookmark. As with any small piece of marketing material, you only have so much space to work with. If you have a bookmark that is dull or is too crowded with text, people will not read it. Your design should have a lot of white space on the border and enough space between lines or paragraphs of text. Readability is always important in advertising, but especially so when you are dealing with a small amount of space.
Third, you might want to add a bit of a personal touch to the design of your bookmark. Rather than using a more generic design, you can design your own distinct look by putting in an interesting quote or some sort of message for your customers. For example, a bookmark might be a good place to advertise upcoming specials for the year, or perhaps to advertise a 20% off sale.
If you have a good printer, they might print a very attractive design on 14 point durable cardstock, or perhaps 13 point 100% recycled paper. This means you won't have to spend a lot for your bookmark advertising campaign.
After you have designed a good bookmark, think about some exciting ways to utilize the marketing item. One good way to use a bookmark effectively for marketing is to give them out at the proper event. You need to know where your customers and prospects are going to be in public, and make sure your bookmarks are available there. You might give away your bookmarks at a book event, at a school fair, or possibly at a business seminar. You want them to use your bookmark soon, so you are going to want to give them away at an event where they are going to be put to use and seen.
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Lawrence Reaves writes for Conquest Graphics, a printing company that can help you print the bookmarks you need to advertise your business. For more information about bookmarks and other advertising ideas visit http://www.conquestgraphics.com/Products/Bookmark-Printing-Services
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