It's never easy to draw a clear line that denotes "this one is fashion and this one is not…" Especially when it comes to people's need to feel comfortable in terms of their clothes and accessories.
Unfortunately, for many years we've been overwhelmed by images of 'beautiful' models which set the parameter: "This body is fashionable ...." Thus, the physical forms that do not resemble those advertised won't be compatible with the trend.
How frustrating this must be for the majority.
If it weren't for the images that are broadcast throughout the media, gyms would perhaps be crammed with people wishing to build a strong, lean body from a standpoint of physical health rather than to achieve some fantastical notion of physical 'beauty' painted in films, on advertisements, and in music videos. Where these are adults, the matter is saddening - where those under pressure are children and teenagers, it actually becomes a concern for all of us, and bearing those issues in mind can become part of the way we formulate our plan of business and marketing.
Images of beautiful paintings by Renoir (1841-1919) just popped into my mind; women clothed, and naked bodies as well. Are you familiar with the Impressionist period?
Certainly those women had many pressures upon them, centred around more fundamental issues than the 'luxury problems' we face today, but how to treat their bodies so they looked 'right' was probably not uppermost among them. And surely there was no anorexia, nor other body images issues that are becoming more and more prevalent.
It's a simple question: who establishes what's fashionable and what's not?
If there wasn't this pressurising force to conform, people could buy their clothes and accessories freely, based on real personal preferences rather than the dictum of this abstract notion of fashion.
As a distributor of accessories created by European craftspeople and artisans, I've been thinking about a promotional plan for our designer Italian handbags and I've been careful to always bear in mind that notion of free will and pressure outlined above, always preferring a real woman above a 'supermodel', who is perhaps completely removed from the reality for most people - yet sadly a part of the everyday reality thrust upon us by the media.
I'm convinced that a woman will feel freer to choose a fashion accessory such as an Italian leather bag if it is identified with an image that she feels speaks directly to her as she is now, not as something that she can never be.
Also, as Jean Baudrillard's theory might suggest, the object may complete that person even more fully if they choose it with genuine freedom; if they feel less pressured by the media's often rigid, unforgiving and unrealistic parameters.
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Alex Chornogubsky has an international background in business, having lived and worked in different European and Latin American countries. Over the last 20 years, he has managed Italian subsidiaries within the fashion and cosmetic markets.He is now the director of Bags and Arts Ltd. If you're looking for new trends or timeless collections of designer Italian handbags, visit => http://www.bagsandarts.com
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