Old School Advertising Is DEAD!

Proof of Babylonians utilizing signs over the sides of stores in 3000 B.C. indicates for how long people have been trying to spread the message that they have something other folks want. The Acta Diurna was the very first Roman newspaper, put out in fifty nine B.C., so you can reasonably assume a commerce-oriented way of life like the Roman Empire or the Republic likely placed promotions within the newspaper publishers of that time period.

In 1450, Johannes Gutenberg created the moveable type publishing press, allowing for bulk production and circulation of printed out promotional advertisements and the more proficient production of newspapers. This became the dominating type of advertising and marketing for several 100 years until the advent of radio and television within the last century.

Now we have the online world. Cell phones. Teeny personal computers with touchscreens.

Because the explosion of the world wide internet, so many new techniques for advertising and marketing have popped up. Social websites makes it possible for extensive and substantial networking between folks that might have been, in reality, impossible to maintain as little as 10 years back. SEO skyrocketed along with the ever- popular internet search engine industry, becoming a lucrative business in its own right. Viral online video media showed the world-changing possibilities possibilities of videos streamed via the internet, opening the video promotion business. Smartphones which include the iPhone and the Androids have even managed to make it possible to stick advertising directly into consumers' pockets. Mobile phone promotion is one of the primary means for application developers for mobile phones to fund their initiatives.

So with all of these alternatives...

Which one is best? What is going to most successfully pass on the word?

Let's conduct an experiment.

You are riding down the road inside your automobile and listening to a good song on your radio. And then it stops and an advertising plays or perhaps the DJ starts talking about some product you may have zero need for, which is possibly 95% of all the ads you listen to on the radio.

What now ?? Change the station possibly. Or switch it down. Or perhaps put in a Compact disc.

You're viewing television on the sofa right after supper, enjoying your preferred show. Then a seriously obnoxiously loud commercial begins. Exactly what do you do? Switch the station. Or fast-forward thru it because it's recorded on TiVo or perhaps streaming through Hulu. In some instances, you might even be watching a digital copy of the show directly from your own personal computer.

Begin to see the reason for the experiment yet?

Direct mail advertising gets tossed away, rarely seen. Magazine ads are usually questionably successful if they are presented sufficiently. Yellow pages and phone guides? Who even makes use of these any more? They're sent out almost all over the place and normally get piled into loads to collect dust in a corner in the consumer's house. Or thrown away entirely. That's ad money squandered for all practical reasons. Sure, there are some people who use these nevertheless however the tremendous bulk rely on the online world for their research needs for services and goods of all types.

In the here and now of the digital era, the way to spread the word is definitely the internet.

Twitter and facebook. Social media, the single easiest way to spread Mobile advertising and marketing and Video marketing out to the vast majority of shoppers. Google searches have Search engine marketing professionals globally working round the clock to continuously optimise SEO usage to make it more beneficial.

Why is this so?

Another experiment.

You're browsing on Facebook and see an advertisement for a product or service which makes you have a good laugh. You click it and see what it is. A person just made income off that click, making the offer an automated return for the business which posted it, whether you buy something or not.

Your Twitter dings at you. You look at it and it is your favored celeb talking up an awesome product or service they just used. You check it out, clicking on hyperlinks(that pay people), watch a video about another product, and in the end you buy the original product or service your celeb talked about.

That is social media marketing(with a celebrity) interlocked with online video marketing as well as paid for web page link marketing.

Lay out where you can evaluate the two like that, you see where electronic promotion on-line shows obvious strengths more than any of the older sorts of marketing.

Just to illustrate: the digital distribution service Steam just ended its Yearly Summer Sale, which received virtually no televised advertising yet completely enormous social network coverage. These Steam sales are so profitable, despite the games selling for dirt cheap(which explains why they are so successful) that Steam does 2 or 3 of them annually while still maintaining the most popular game playing service on the planet and its many multiplayer gamers. Appears to be much more cost-effective that putting an advertisement within the newspaper that will get dumped.

Understand the bottom line here? Electronic advertising isn't the way of the future any more.

It is the method of the today.


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Margie Chavez is an on online social media, video marketing and mobile marketing expert bringing powerful online marketing strategies to the small business owner. Her company, http://www.miamimarketingonline.com exists to bring internet marketing resources to small and medium sized businesses.


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