Most people get tons of junk email every single day. They spend half their time deleting all the spam, and the other half reading the emails that are worth something. If you are trying to sell something by email, then you've got to make sure yours stands out from the pack. That means you've got to have an image that your readers trust and respect. This is important because more and more people are buying huge email lists and cluttering up the web with massive amounts of spam. If you hope to have any chance of success, then you need to read this article to find out how.
The first thing to avoid is any gimmicks or pushy tactics. Avoid the hard sell at all costs. This might work when you are in somebody's house trying to sell them a vacuum cleaner. That's because they'll buy the product just to get rid of you. But when you are presenting your message in an email, it only takes a split second to click you away for good. So leave all the pushy tactics for the door to door encyclopedia salesmen.
Everything you say must be true. You also have to respect your reader's time. Imagine the difference between a sales representative for a respected and in demand product, versus somebody who is trying to sell a no-name brand carpet cleaner door to door. Which one would you trust? Which one would you give the time of day to?
Never hide behind an email address. If you got their email from a particular website, make sure that is reflected in the email address. Always use the same email address when you are marketing to your customers. That way, they'll know it's you, and not somebody trying to scam them.
Make sure that people know, in every single email, that it's easy to opt out. Some email marketers are famous for making it incredibly difficult to stop receiving their emails. Don't be like them. Make sure you end every single email with clear instructions on how to opt out. That way you'll always stay in their good graces.
Double check each of your emails as if you received it. If you wouldn't read it, then neither will anybody else. It's got to grab their attention, provide benefit right away, and be honest and up front with what it is offering. Take the time to go through and remove all the parts that seem underhanded or sneaky.
When you take the time to construct your emails correctly, you'll have much more success. You'll separate yourself out from all those would be scammers out there, and create a positive brand for yourself. After all, people are always looking to buy things to improve their lives. Why not be the one to sell it to them?
----------------------------------------------------
If you need help creating the most persuasive email marketing campaign every, head on over to http://www.copywritesolutions.net. We'll take care of all your marketing needs for a price you can easily afford.
EasyPublish this article: http://submityourarticle.com/articles/easypublish.php?art_id=282298
No comments:
Post a Comment