The marching band of Freemont High School wanted to get some publicity for their upcoming school year. They had gone to the state finals the year before and were determined to go all the way to the nationals in the upcoming year. They wanted the support of the entire community and wanted to find a way to gain more publicity for themselves.
They decided to call on someone they knew who might be in a position to advise them: a salesman at a full service printing company which happened to be located a block from their new location. They called him and they invited him over to see their location and evaluate their situation.
He showed up and listened to their ideas and after a bit of thought he told them that they needed to create one or more posters in order to promote themselves. Posters were a great way to raise visibility and they were also a great medium for creating dynamic and memorable images. He said that he would come back when all the band members had their dress uniforms ready and he would supervise the taking of some great pictures for the project. He assured them that with great four color printing the images would be striking.
A high quality full service printing company can help you with every aspect of your poster project. They can advise on the best weight of paper, the best use of color, and they can also give you ideas on how best to package your posters so that they can be distributed without damaging them.
One disadvantage that posters have is that, because they are placed in locations which may be quite in the public eye, they tend to be seen by people who are hurrying by. A good poster will grab someone's attention, but it takes a special effort to get people to slow down and stop and actually study the poster in detail. That's the ideal, but it's not often achieved.
However, much has changed in the last few years, due to technology. The rise of the smart phone allowed a camera mechanism to be included on phones, and cameras allow pictures to be taken of something like a poster. Of course, that's a great advance if you want to capture the message of the poster, but then there came along a second advance, which goes even further. This, of course, is the QR code.
Now, interested passers by can capture not just the image of the poster, but the QR code itself. Once both images are uploaded, the potential customer has access to in effect your entire company. That's just because the QR will connect to the website and the website tells him or her far more information than you could ever get on the poster itself.
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The author, who is associated with Conquest Graphics, is a nationally recognized expert on all aspects of printing, print marketing, the internet and social media. Contact Conquest Graphics at http://www.conquestgraphics.com/Products/Poster-Printing-Services for a discussion about using posters to promote your organization.
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