Why Being Selective With Your Article Marketing Directory Submission Pays Off

Experienced marketers know that creating useful, topic, high quality content that people want to publish on their own websites is just one half of Article Marketing. The other half is making sure those articles reach the people who need content for their websites. But not anybody will do, the goal is being published on websites that are relevant for your niche and have a certain degree of authority on your preferred niche. Choosing the right article marketing directories to submit your content to can have a great effect on the type of websites that pick them up and where they end up published.

Nobody wants their articles used on websites whose goal is spam the search engines, use black hat SEO or even worse, scam Internet visitors using the content as bait, but there's little you can do to prevent your content being used fraudulently. While you have no real choice on where your articles will end up, and people who have bad intentions are going to ignore the rules on fair use and license of the articles, some directories are more susceptible to attract that kind of publishers than others, through no fault of its own. If you indiscriminately submit articles to any directory that will accept them you increase the chances of scrappers using it, along with legitimate users.

Being selective about your article marketing directory submissions can also increase the chances of your article being republished, because you can choose to submit to highly specialised article directories where the competition for publishers is much less than on the most popular ones. If the directory requires editorial approval, it can also mean that your submission gets publisher quicker since the waiting queues are shorter. However, it's important to remember that many article directories will offer a shorter waiting queue as part of their premium services, and will make you wait no matter how many submissions are pending ahead of yours. By taking the time to submit your articles to specialist and niche article directories along with the mainstream ones you can get amazing results in terms of targeted traffic and quality of the incoming back-links. While it takes considerably more effort to find niche article directories and manually submit your content to them, it also can be very rewarding and generally the quality of the neighbourhood content will be also higher. For this reasons, being selective with your article marketing directory submission pays off in the long run.


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