Maid Miriam, Inc. was created by a woman who thought that she could provide a great service for the community. Her maid service was unique in that she did real cleaning, not just the superficial cleaning that so many of the services engaged in.
What she found was that it took a while to build her business, simply because she was more expensive. Many customers were not interested in paying her rates for the more thorough job that she did and so building her business was going more slowly than she had hoped. Still, she knew that there were people out there who understood that what she offered was a quality service, and so she felt that there had to be a better way to reach those people who would be her type of customer.
Miriam decided to call on someone she knew who might be in a position to advise her: a saleswoman at a full service printing company which she had actually provided cleaning services for from time to time. The salesperson was called and she invited him over to talk.
The saleswoman sat down and discussed Miriam's plans and business model at length. She looked at the numbers and came to the conclusion that the best way for them to move forward would be a statement stuffer campaign. Miriam had never thought of that before.
The value of a statement stuffer would be that a very large number of people could be informed all at once, and that would be the best way to spread the word. Only those who wanted to pay for a premium service would respond, and it would be a way of bypassing the slower networking process for building her business.
They put together a good working plan and the key information was printed on the statement stuffer. They chose the local power company's monthly bill as the vehicle for the announcement. They chose an area within five miles of the store, and that would cover several thousand households. Over time, word of mouth would continue to help build the business.
The statement stuffer was approved and out it went. It worked well, simply because they were honest about their higher prices and there were plenty of customers for whom that was not a problem. This way, Maid Miriam could cut out several years of growing time, simply by bypassing most of the people who might try her service and not want to continue with it - in favor of those who wanted the premier service that she offered.
The author, who is associated with Conquest Graphics, is a nationally recognized expert on all aspects of printing, print marketing, the internet and social media. Contact Conquest Graphics for a discussion about how statement stuffers can promote your business. http://www.conquestgraphics.com/Products/Statement-Stuffer-Printing-Services
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