Customers form to be the key to every business. It is something that stands imperative to make your existing customers remain with you for long and to induct the new customers.
The present day call center services can prove to be helpful for businesses to carry out diverse activities through their outbound and inbound services.
Happy customers will offer few more leads to the organization while an unhappy customer can take away a few. Additionally, this may compromise with the brand image of your organization and ultimately offer undesirable results. In the following lines, you will come across some of the popular call center services.
Outbound call centre services:
The telemarketing services are often referred to as the outbound services. It is through the professional telemarketers that selling of services and products can be possible. The telemarketers are well trained to increase the need of the customer while selling your services and products.
Each call is directed to the prospective customer including the existing customers as well with the main idea to sell a product or service. Market research, survey, tele-marketing, follow up calls and collections form to be some of the most specialized outbound services available with any BPO firm.
Inbound call center services:
Inbound customer services mainly focuses on the queries of the customers. It is the inbound call center that handles diverse queries of the customers. These services are especially rendered through chat, email, SMS and voice.
Inbound customer support brings about a range of improved services. These include order processing, product inquiries, product briefing, reservations, order status, technical trouble shooting, IVR enabled customer support, cross selling and up selling. It is through out customer care agents that all the customer queries will be attended with utmost promptness and efficiency, thereby ensuring a complete customer satisfaction.
Other essential services covered include:
o Lead Generation:
Generating quality leads stand essential for every business. The main idea behind the concept of lead generation offered by the business process outsourcing firm is to reach out prospective customers creating interest in their minds. Lead generation is another essential outbound call centre service highlighting on the benefits and advantages of the company's service or product.
o Collections:
It is an essential service that takes in collection of the outstanding debts and payments. This is one process that requires a thorough follow up. This is one process that should never be attempted to spoil your relationship with customer.
o Market Research and Survey:
Competitor analysis, customer satisfaction survey, market research, concept or product acceptance survey are some activities performed by a contact center. Individuals offering such service include extensive knowledge and experience to perform these activities on diverse services and products.
o Toll Free Support
The toll free support services provided to the customers by the clients also stand significant. When availing these services, the customers will not have to pay for the telephone cost to get their complaints or queries answered.
o Sales Follow Up
In a flourishing sale process, it is important to have sales follow up. This is a vital feature that help to generate the sales leads thereby ensuring your success in the long run.
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In this industry call center customer satisfaction (Csat) is king. If you are not focused on customer satisfaction then you're dropping the ball. Using IVR surveys to gather your customer's opinions will go a long towards helping you understand how to improve your call center Csat.
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