Friday, June 8, 2012

How Social Media Marketing Can Make You Money

Using social networks for marketing is not just the latest trend; it's a method being intricately woven into the fabric of business and society. Every day, thousands of people are opening new Twitter or Facebook accounts. Businesses are noticing this and taking note of it. This article can help you learn some tips that can get you going with social media marketing.

Facebook users with smart phones can "check in" through Facebook Places when they visit a properly set up business. Get people excited about visiting and shopping at your Facebook Place by offering discounts for everything from an updated status to a share or like. Foursquare is another popular networking site that can help you to promote your business.

Share updates of influential users of Twitter or try mentioning them in posts by having their usernames placed after the "@" symbol. These people will get a notification and will probably re-tweet your post or answer to what you said.

When trying to get the word out through social media, it is usually best to keep your messages short and succinct. Short and simple witty messages are easily remembered and forwarded. Judicious use of images can really reduce the amount of text that is necessary. One way to promote your new social media is with the use of promotional products at events your business is represented at. Gear your promotion toward the internet, something as simple as a flash drive can be used as a promotional product to increase your social media awareness.

Run tests of all your marketing and media techniques and offerings before you go live. This is the best use of your preliminary setup time. Even in the time after an official launch, continue experimenting elsewhere with various ideas until such time as you are matching your goals. This will stop you from inadvertently posting information that will make you look bad socially and harm your business.

Isolate your business oriented Facebook page from your own personal Facebook profile. You do not need your customers looking at any games or personal activities you may do on social media. If your name is associated with your business, try using a nickname for your personal Facebook page so your followers, customers or clients will not be able to link the two.

YouTube is a great way to target a large audience through social media marketing. YouTube can be a an effective way to attract site visitors, as they will already know a bit about you when they view the videos you have uploaded to YouTube. The more you inform visitors before they visit your site, the more your sales will increase.

Try using Twitter and Facebook to advertise limited time offers and coupons. Allow enough time for customers to take advantage of these offers, but also try to convey a sense of urgency. If someone misses out because they weren't paying attention to your announcement, they will likely be inspired to pay more attention in the future. Mention this on your website to get more people to subscribe to your updates.

To track down your most influential followers in Twitter, use Twellow or Tweepi. Programs such as these are used for finding the lists the majority of people pay the most attention to. This will also give you the name of the person that is in control of the list. Use this information and send messages to these users inviting them to subscribe to your lists.

By interacting with community members of the social networks you have joined, you can learn a great deal about your potential customers. Consider that such communities and their members serve you better as research resources than as advertising targets. Find out what they enjoy and do not. Learn what their habits are too. This will let you better understand them, and how you can get connected with them.

This article has discussed how your business can benefit from the recent popularity of social media websites. If you put the tips in this article to use, you will definitely see the beneficial impact social media marketing will have on your company's sales. Your hard work will open doors to millions of possible clients, which mean your revenues and profits, will go up, as well.

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