Saturday, April 21, 2012

Dealing With Rejection In Sales - 3 Tips To Ensure You Never Have To Deal With Rejection Again

Many people are of the opinion that dealing with rejection is an integral part of the sales game. I'm here to tell you that it doesn't have to be that way for you. As a struggling coach, I had to deal with rejection in sales at least twenty times more than I celebrated a victory and one day I just had, had enough of being rejected when making sales and decided that something had to change. Low and behold I found that, that 'something' was the way I thought of the sale. Through hundreds of mistakes I finally found a 'rejection free' method to sell and in this article I'm going to give it to you in three easy steps

1st Step To Avoid Having To Deal With Rejection

Before you start the sales conversation remember to gauge the commitment level of the customer. If the customer is just seeking information, you should understand then and there that a sale may not be possible and therefore accept the fact that this an opportunity to build your sales funnel for the future (which is equally as important as closing a sale today). Hence start the process by asking the customer to rate his/her degree of commitment to solve their challenge today, on a scale of one to ten (1 being no commitment and 10 being absolutely committed), if the customer is at a nine or a 10, you can be sure of making a sale, as long as the next two steps are completed.

2nd Step To Avoid Having To Deal With Rejection

The number one reason individuals are often rejected in sales is because they try to 'tell' customers what they should do to find a answer to their problem. This is the 'old school' method of doing things. The 'new school' method is to request them to tell you what they think they could do to get the results that they want, or avoid the pain that they are experiencing. Clients always know what they need to do to get the results - and its better when they tell what they think the solution should be, rather than you telling them. 99% of the time, the answer they propose will match your solution to a great extent, so all you have to do is, commend them for realizing the answer and agree with them whole heartedly (when you introduce your product/service later on - they will not be able to say NO to it, because they proposed it themselves).

3rd Step To Avoid Having To Deal With Rejection

Now that they have told you what they believe is the right answer, it is your turn to move on to the next question, and that is to ask them - what it would mean to them to have such a solution? How much sales will such a solution bring to them over the next six to twelve months? How much time, cost and resource savings will they be able to achieve with such a solution? Now that they have put a monetary value to it, ask them what they are losing by not having such a solution right now (this will help increase their awareness of the loss to them if they don't take immediate action).

Now that the prospect described the solution and the cost of not having it right now, you tell him that you can provide him the appropriate solution that he described (summarize all the key points he covered, when he described his ideal solution to you), Next tell him the results he can expect in terms of cost, ravenue savings etc. If you did the above accurately - I can guarantee you that by the time you get to this point, the prospeect will be ready to grab your offer right off of your hands.

Implement the 3 steps introduced above in your sales presentation, immediately and avoid having to deal with rejection in sales ever again.


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Raven Michaels, "The Reinvention Diva", provides savvy, sassy caoching for female entrepreneurs. Raven helps individuals reinvent their businesses with little effort by helping them creatively prospect clients. To learn more, download her FREE Bonus Report "7 Transformational Steps to Improve your Results in 7 Days" at http://www.ravenmichaels.com/7-transformational-steps/


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