Brochure Marketing And Advertising For Small Businesses

Small businesses don't use brochures as an advertising medium nearly as much as they ought to. And that's too bad, because almost any small business could find a way to benefit from their usage.

There is no set way for marketers to use brochures. Here are some approaches, some or all of which could work for you:

Explaining your business model. Let's say you are running a multi-level operation. You are part of a national company which is selling housewares. A big part of what you do is recruit people to work in your organization. You have to talk to twenty-five people just to get one solid recruit. You come to the realization that you are spending a great deal of time going over the same thing with everybody: how the business model works. A brochure allows you to go over the highlights in person, and to let your prospective recruit have something to read and study in order to pick up the details.

Demonstrating your expertise. Some companies have to go to great lengths to persuade a client to use their services. This is particularly true for high-level professionals such as doctors, lawyers, engineers and architects. Any professional organization ought to have a brochure which details the certifications and accomplishments of the firm as a whole, as well as the certifications of individual practitioners. It's also important from a liability point of view that a professional organization lay out its areas of expertise so that there is no misunderstanding as to what its capabilities are.

Detailing your product line. If you have a product line or a set of services you provide, it's a good idea to detail what you have to offer. There are a couple of good reasons for this:

You don't want to assume that everyone knows everything you do. Let's say you run a chimney sweeping service. Obviously, chimney sweeping is something which happens more in the fall than any other time of the year. However, let's say that over the years your experience in chimney sweeping has given you some expertise n some related areas. In short, you have branched out.

Your experience in repairing damaged chimneys makes you an expert on doing intricate brickwork. Your experience in doing intricate brick work qualifies you to build brick walls.

Having spent a lot of time climbing around on people's roofs, you find that you are also good at repairing roofs.

Having spent a lot of time at elevated heights, you find that you are capable of dealing with overhanging branches. Tree trimming is another subspecialty.

Clearly, your expertise in one area has allowed you to branch out in several others. Your professionally designed brochure can be left with every customer, and this will allow them to get back with you for any other of your services which they require.

Explaining your pricing and financing arrangements. Another great use of a brochure is for pricing and financing. This is a vital use of a brochure, simply because it helps to avoid any misunderstandings which may arise after a service has been provided.

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The author, who is associated with Conquest Graphics, is a nationally recognized expert on all aspects of printing, print marketing, the internet and social media. Contact Conquest today for more tips on how to make sure your brochures inform your customers. http://www.conquestgraphics.com/Products/Custom-Brochure-Printing-Services

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