5 Good Reasons To Use Email Marketing

Many people dismiss email marketing but this is a powerful marketing tool which if used well, can boost your sales and popularity. It is one of a range of services offered by digital agencies in London who recognise the benefits of this easy marketing method.

Problems with email

Many people consider email to be a necessary evil. They like the instant response and convenience but dislike what they see as the intrusive nature of this medium. This is particularly the case with junk emails or spam which causes a large percentage of people to unsubscribe or stop reading emails altogether.

5 ways to get the most from email marketing

But the fact remains that email is still a great way to communicate with new and existing customers alike. There are 5 benefits to using email to ensure maximum results for your business.

These are:

1. Easy to set up and use

2. Attracts a high volume of traffic

3. Helps to build long term relationships

4. Keeps your customers up to date on a regular basis

5. Quick and cheap

You can invite your customers to sign up for a newsletter or be amongst the first to review a new product or service. This personal service makes your customers feel that their custom is valued and that they are part of the business. Even if a site visitor is not yet ready to buy from you they may be willing to start interacting with your brand. In this instance presenting them with an email signup box is perfect.

Email best practice for businesses

Email is easy to use but it is also easy to get wrong. We have all sent or received an email which we have misinterpreted so think about how your customers will respond. Double check the message and be careful with the wording.

What customers don't want is to be sold to all the time. Engage with them and send them details about special offers but mix this up with useful information, hints and advice and discounts/rewards.

A few other forms of best practice include:

- Give your customers the option to subscribe and unsubscribe at any time.

- Guarantee their privacy and security (do not share their data with anyone else).

- Customise information to meet individual customer needs

Send email on a regular basis but avoid overkill. Keep your customers keen and interested in what you do. They will look forward to your emails rather than automatically deleting them.

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Adaptive Consultancy is a London-based digital agency specialising in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. For more on internet marketing consultants visit http://www.adaptiveconsultancy.com/internet-marketing-consultancy/internet-consultancy

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