So what should you be doing to ensure your blog is an effective part of your internet business and how do you know that your blog is progressing along the right lines? Firstly, it is very important to ensure you get into the good habit of consistent posting. There is really no point in writing a flurry of blog posts then doing nothing for a month or so. The simple key to success with a blog is to ensure that you post on a regular basis. A good target to try and achieve is for writing three blog posts every week and if you can increase this to one per day then that would be ideal. The more often a new post is published, the more frequently will the search engines visit the blog and index the new content.
Yet before you excitedly start to write and publish posts, you need to have clearly defined who you are creating all this content for and for what purpose. It is of vital importance to undertake the necessary research into the characteristics of your target niche market before you start to build your blog. Then it is important not to stray from this in whatever blog posts that you write.
The quality of writing is very important in order to ensure that you have repeat visitors. If what you write is on topic, interesting, useful and valuable to your audience then they will most likely return on a regular basis to find more valuable information to help and assist them. Make sure all posts are well written, and try to create your own personality and voice in your post to distinguish you from others in the niche.
So how do you know that your online marketing blog is starting to be successful? Look for an increasing of daily visitors and the number of page views. You can use a plug in which will display such information and statistics about visitor numbers, where they came from, what keywords used etc. Also look out for an increasing number of comments on your blog posts. In order to encourage this, ask for comments, write blog posts that pose questions or give opinions that that can then be commented upon.
Over time you should be striving for an increasing number of inbound links. This can be undertaken through adopting a back link strategy and this involves regular blog posting, article writing and publishing, creating online videos, issuing press releases plus also active participation in targeted online group and forums. Whatever you do, ensure that there is a call to action to inform the reader or viewer that your blog exists and further similar information is available on it.
Just remember that whilst you are learning how to use a blog for an internet business, results will be seen not from undertaking a sprint but from consistent effort undertaken over a period of time. By doing a small amount of work everyday, you will be amazed just how fast your blog progresses, the number of posts written, comments made and back links created.
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