1. Address the common questions in your niche. There is a reason why 'Frequently Asked Questions' (FAQ) are common on many websites. Whatever niche you're in, you'll find that some questions come up again and again. People are keen to learn the answers to these questions. So it makes great business sense to give them the answers.
You can address these questions on your website, blog, articles, forum posts, emails etc. People will value this content and will view you, the author, as an authority figure in your niche.
2. Address the common mistakes people make. You can guarantee that a beginner in any subject will make mistakes. And it's also fairly certain that they won't be the first to make those mistakes! In fact, if you're quite experienced in that subject you'll probably be able to predict the mistakes they'll make.
Put yourself in the beginner's shoes for a moment - do you think they'd value some advance notice about the pitfalls they should avoid? Of course! If follows that they'll appreciate content that describes these mistakes and gives them strategies and hints about how to avoid them. To be forewarned is to be forearmed as the saying goes.
3. Help people overcome the problems they're facing. Let's take golf as an example. The beginner will face lots of challenges as she tries to learn the game. For example, getting the hang of perfecting her swing will involve overcoming lots of problems.
You could therefore create content that will help her improve her swing. And you don't have to limit yourself to written material - consider visual material as well. Creating a video that shows an experienced golfer demonstrate a golf swing would be a great help to beginners who want to overcome their problems in this area.
4. Share your knowledge freely. Successful online business entrepreneurs don't hold back from freely sharing their expertise and knowledge. You might think that this would stop people from buying their products. This isn't the case.
It allows them to establish their expert status, build their reputation and become the 'go to' person in their niche. Prospective customers appreciate their high quality free material and realise its value. They are then prepared to pay for more information because they know they will get value for money.
5. Use the right language. Whatever niche you're in there will be words and phrases that are specific to that niche. There will be jargon that makes sense to those who are interested in the topic.
If you want to identify with the people who are interested in the niche then adopt the language that they use. This will come naturally to you if you're an expert yourself. If not, take time to immerse yourself in the subject - visit forums and other places where you can listen and learn. Then weave that language into the content you create.
In summary, if you apply these 5 tips you'll be able to create great content that your prospective customers will value and that will help you build a successful online business.
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