It didn't take very long before I came to realize that without running various online promotions I was not going to make any money. Representing a good product and having a good website was not enough.
I suspect that if you have a home business you are promoting on the Internet you understand this as well. Without website visitors you are are never going to make any money.
This can be depressing when you sit down and begin to formulate an online advertising plan. I don't know about you, but it can all be a little bit overwhelming.
I have seen people try various forms of Internet marketing and struggle to generate any meaningful traffic. Generally these type of Internet marketers jump around from one type of Internet marketing to another.
The only advantage to doing this is it does give you exposure to various ways to promote online. Hopefully you are learning from these experiences and can settle into something that interests you.
In my case I wasted some money on pay per click advertising before focusing on search engine optimization and article marketing. I consider myself to be an expert on both of these and can rank just about any website on Google. Today I continue to drive traffic to my many websites through article marketing combined with blogging and video marketing.
I use articles to generate content and then promote them various ways. This is something that has worked for me and has worked for thousands of other Internet marketers.
It is going to be totally up to you on how you want to promote your own home business. For example, I have seen people build successful businesses online doing nothing more than traffic exchanges.
Even this type of marketing does take a skill level that many people do not achieve. However, if you stick with it long enough, and study your results, you can actually become an expert at driving traffic this way as well.
One thing most Internet marketers agree on is the importance of building an email list. Regardless of how you choose to promote online, you should spend some of your marketing dollars and time driving traffic to a splash page.
Long term success online is easier to accomplish when you have a large list of people you can promote too. This requires skill and a little bit of patience as well.
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