Your Website, SEO, And Conversion Rate

When it comes to running an online business, you really need to pay attention to a number of important factors that determine the success and failure of your business. One of the most important factors to consider is about your current standing in search engine results pages. People use different search engines to find products and services, and since there are millions of sites selling similar products, you have to do something to make those online users come to your website. This is possible only if you design your website keeping several SEO rules in mind.

Speaking of better ranking, you need to ensure that you educate yourself about social media and search engine optimization. In case you are designing your website on your own, you should pay attention to the following tips because they will really help you to improve your conversion rate, which in turn will help you make more money.

You need to keep things as simple as you possibly can. It is important to understand that you have to put in some effort to draw visitors to your site, as this is the first step in the online sales process. Your website should be designed in a tidy way. Of course, it has to be stylish, but don't risk losing simplicity for style. Imagine yourself as a visitor and tell if you would be using a website that makes you jump through a bunch of hoops before giving you an access to the shopping cart. Therefore, you need to ensure that your website is less cluttered, as it will inspire visitors to stay and explore it completely.

Always keep in mind that your website's copy is important not only to rank your site higher in the search engines but also to inspire your visitors to make a purchase. The content of your website should entice your visitors to click. Here, you should be willing to use specific terms like "learn more", "sign up now", "click now", "send a comment", and so on. These words call for action, but make sure you use them in an interesting and engaging way. Here, it is also quite important to point out that the color scheme on your website can be a big turn off for your visitors. Play around with the color scheme and you will see a change in the number of people clicking different pages on your website.

It is worth mentioning that if you fail to tell your visitors what they have to do when they come to your website, you will never be able to expand your online business. In other words, you should include calls to action several times. You need to keep your content interesting and simple enough for your visitors so they know where to go to complete a purchase. Make sure your content tells them about what is there in your website for your customers. The simpler you make it for them to understand, the quicker will be the conversion rate.

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Casey Trillbar is the editor of makeawebsiteguide.com, which is a website aimed at supplying a step by step guide on how to make a website. http://www.makeawebsiteguide.com

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