When structuring your website you want to have good information, good use of pictures, and videos, etc. Your main course is organizing all of it for your visitors. A good way to see how to structure your website is to visit one that provides the same services or has the same goal as yours does to get a better feel of what you should do. You should follow the model, but you should always try to do it better. Having your information broken into sections is of course logical and professional. You want your information to be controlled and organized. Use headers, sub headers, and pages, etc.
Keep your information short and attractive. By taking all of your information like the "About Us" section of your page and turning a story into a summarized few paragraphs, people will be more likely to read it. Not many people want to sit and read through pages and pages of information that will provide you with the same knowledge you could get from a summarized single page.
You definitely need a site map or a way to go from this page to that page. Having tabs at the top of the page to click on is a common method. This organizes information into pages such as "Home page", "About Us", "Services", and more. You can also add a sub navigation system which is normally on the left side of the page to make it more convenient for users. Some of them even scroll down as you scroll down the page.
Next, you should add applications such as Facebook to your website if you have a business page on Facebook. This will make it easier for the community to socialize with people in your business and feel like they are a part of your business circle. Applications are to entertain or keep customers involved with your business.
When creating a website, you want it to be easy to use. If it is complicated and does not load within a few seconds, many people will refuse to use your services. If people cannot browse your website easily, they'll end up going to another provider of the same industry and use their website because it's easier to function.
You should also take the design of your website into consideration. The design has a lot of sway on how your information and your company are conveyed to others. This can either have a positive or negative effect on your targeted community. Keep to a minimum of third party applications on your page as some can prove beneficial in keeping visitors attracted. The design can have an emphasis on the information you want to really get out there by providing a center of attention affect.
Keeping these things in mind while building your business online will be good for you and your business in the long run even if you don't see the results right away.
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Casey Trillbar is the editor of makeawebsiteguide.com, which is a website aimed at supplying a step by step guide on how to make a website. http://www.makeawebsiteguide.com
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