Ecommerce - Remarkable Business Tool

When I began researching for this article, I didn't realize I would be taken in so many different directions. After all the subject matter was Ecommerce, very simple and straight-forward. It didn't take long before I saw I could spend days gathering information which seemed to continually branch-off into new territory. I finally realized I wasn't getting anywhere and decided to stick with the basics,what these websites can add to the value of a business. First of all, just in case you didn't know, Ecommerce means "Electronic commerce". The purpose of this type of site is simply promoting and selling a specific product or service. The most successful of these sites not only relay upon the quality of what is marketed through their site, but upon the ability to attract traffic to their site and convert the traffic to customers. This is done through effective SEO, or Search engine optimization.

Before you can fully appreciate the value of an Ecommerce website, you must consider what was required of business before these sites existed. At one time, yes a business could simply set-up shop at a location, open their doors and hope customers saw their sign and walked through their front door. If this method proved to be unsuccessful, a business owner could begin advertising on a local basis. Commercials could be aired on local television and ads could be placed in newspapers. With any luck, new customers he attracted would assist his growth through "word of mouth". The other alternative was to spend the funds required to hire a marketing firm. They would perform research through demographics, placing what they felt were more effective commercials and ads. This method, of course, was very expensive and did not guarantee results.

Before we can appreciate the value of an Ecommerce website, let's look again at this new business. Assume the business owner was successful in increasing his business either through his own efforts or with the assistance of a marketing firm. The growth potential as to the number of customers will be limited to the local population. Another limitation placed upon the growth is hours of operation. Unless the product, or service, offered is one which enables the business to offer extended hours, a normal business day applies. Competition will, of course, also come into play further limiting the growth potential.

Now let's consider the Ecommerce website. First of all, the cost of marketing your product or service is much less. Focus is no longer placed upon the demographics of your area, bust is placed upon both search optimization and the design of the website itself which directly effects the conversion rate of traffic to new customers. Many site owners still place ads into other websites, but the cost is minimal. In fact, there are posting services which will place hundreds of ads each day tor only a few cents each. As to increasing the reach of the business, these websites have enabled many businesses located in low population areas the ability to market and sell their product world-wide. No longer is any business required to depend upon local traffic to prosper.

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Casey Trillbar is the editor of makeawebsiteguide.com, which is a website aimed at supplying a step by step guide on how to make a website. http://www.makeawebsiteguide.com

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