Would you be able to design a professional looking website for your company? Would you even know what a professionally designed website should look like? If you answered no to either of these questions, you don't have to freak out just yet. Learning about professional web design techniques does not have to be hard or take up a lot of your time.
The Site Should Be Easy To Navigate
Your site should be easy to navigate for customers. Including a site map would make it even easier for anyone to get to where he or she needs to go. Category tabs are a convenient and easy way to divide the site into logical portions. The site could have a section dedicated to garden tools, a section for automotive parts and a section for power tools. The customer won't have to spend a lot of time searching for what he needs.
Use A Standard Font For All Text
The text that you use should be in a Times New Roman format or some other similar font. You don't want squiggly letters or symbols where words should be. All you need is something that visitors to your site can read and understand. Keep in mind that your goal is to get people to buy something from you. It is hard to make your sales pitch when no one can understand what you are saying.
Contact Information Should Be Easily Seen On The Site
Customers may have questions about your products or services. If the customer cannot find someone to talk to about his or her concerns, that customer may decide to buy that product or service from another company. Make sure that a company email address, phone number and the name of a contact person is clearly visible to the customer. It may be a good idea to offer a live chat feature as well. This allows the customer to have his or her questions answered before leaving the site.
Customers Should Be Able To Easily Order Products
It should be easy for a customer to order whatever products or services that he needs. Therefore, the shopping cart features should be easy to navigate. Giving the customer multiple payment options is essential.
Credit card, debit card, paypal and check should be four payment options that all customers have access to. Above all, make sure that the information that your customer submits to you is secure.
Identity theft is a serious issue that could ruin the life of any customer who is a victim of it. If a customer suffers from identity theft due to a security breach on your part, your company is going to be torn to bits in the court of public opinion.
Creating a professional website is not very hard. You don't even need to know HTML or other coding commands. All you have to do is create a compelling sales pitch that is easy to read. Always be sure that the customer can easily navigate your site, can easily purchase goods from your site and that customer information is always secure. If you can do that, you will have a website that will generate sales for years to come.
Ronald Brown is an Expert Author and Director of WebsiteDirect, a full service Las Vegas Website Design and Lead Generation Marketing Company.To discover how a website and SEO can help your business get found online, generate new leads, and convert them into paying customers, go to:http://www.websitedirect.org
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