When you have repeat customers in your business, you tend to slow down your lead generation campaign. After all, you do not have to worry so much about generating sales leads when you already have people who are buying from you repeatedly. While this is a welcome development in your business, there is no assurance that it will go on forever. To start with, are you really sure that these repeat customers are loyal? What if a competitor crops up, will they still buy from you? These are just some questions that can bother a lot of business owners. And this is what makes future lead generation and appointment setting work all harder. You really have to work hard to keep your customers with you.
So how can you keep customers loyal? A better question would how you can turn your repeat customers into loyal customers? First of all, never take your repeat customers for granted. This is a mindset that you should keep in mind, as well as in the heads of your sales team.
In fact, repeat customers should give you more impetus to value them. Show appreciation in their decision to buy from you. You can give them some tokens, perhaps rewards points, or even a warm smile or a cheerful voice every time they get in touch with you are just some practices that you can put into effect. These are simple enough, yes, but the impact is huge. People like to be complemented, so you should to the same, too.
Another trick you can try is giving them a call. While this can be time-consuming, you might be surprised at what you might learn. As long as you have a competent telemarketing team, you can use that to contact customers, asking them how they are doing, how their purchase has improved their lives, and even suggestions on how you can improve your offer. You can also ask them if they know of anyone that might need your product or service. From there, you will be able to generate some B2B leads. What is important here is that you choose the right communication tools. You can use social media, emails, or even telemarketers to help gauge the thinking of your repeat customers.
As for which method is best, you can actually use all of them. The key here is mixing and matching your tools properly in order to compensate for any shortcomings (which is natural to occur). Sending emails can be great for providing information to readers, but it has a very low response rate. Telemarketing, on the other hand, can get responses fast, and the prospect or customer can quickly have their queries' answer about your product or service. Putting them together in a single campaign can help complement each other, as well as make your lead generation task more effective.
While there is no assurance that the tips above can get you more loyal customers, at least you have made the start. Showing appreciation for your repeat customers can really help in lead generation.
Belinda Summers is business development consultant specializing in b2b business lead generation for mid-size ang large business industries. She has been writing tips on how to market your business effectively through telemarketing and online marketing. Get informative insights on lead generation and telemarketing at http://www.callboxinc.com/telemarketing-services
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