Are you looking for new and inexpensive ways to promote your business? If so, you need to be taking advantage of word of mouth advertising. You can help this type of advertising along with products like promotional pens.
Promotional products like pens, calendars, magnets, mouse pads, and coffee mugs are great tools for building your business. Whenever someone uses one of your promotional items, you can be certain that someone they know will notice. This will strike up a conversation about the item, and your company. Thus, word of mouth advertising is prompted. You will be amazed at how well this works.
In addition, promotional products will keep your company in the minds of your current customers or leads. Whenever they find themselves in need of your products or services, they will call you first because your information is handy right there on the calendar hanging on their wall. Another example is that they may pick up a pen with your company name on it and realize that they need your products or services just from that reminder.
One of the biggest advantages to using these products is that they are very inexpensive. You can easily purchase a large number of these items and pay pennies per item. Some products may be as cheap as one penny per item. When you look at it in that manner, you can easily tell that you are saving a tremendous amount of money to reach a large number of consumers. Another way to look at it is that the overall cost of the materials is much less than radio or television broadcasts, billboards, and other forms of advertising. This makes these materials ideal for small businesses with a tight marketing budget.
You can find promotional pens and other items for sale all over the internet. Look around carefully and compare prices. Ask for samples so you can test quality. Most companies are happy to send you a sample so that you can see exactly what you are paying for. If they are not willing to do this, they likely don't deserve your business.
Of course, as with anything else, there are things to watch for. Make sure you are dealing with a reputable company that offers security on their website and viable payment options. You should also be able to order all of your materials from one company, rather than finding a different printer for each item. In addition, you should be able to vary the design and text of the printing on the items to suit your needs.
Finally, remember that quality is key. It does you no good to give out pens to everyone if the pen breaks the first time they use it. First, they will throw the pen away, which means that you don't get any word of mouth from that item. Second, they will associate your company with cheap products of low quality. That is the last impression you want to make on a customer or potential customer. If the quality is good, they will keep that reminder of your company for a long time, and they will associate your company with reliability, something that every business should strive for.
The author has an interest in promotional pens but doesn't claim to be an expert - however, if you need real expert advice and help on promotional and custom pens the people at http://www.logopens.co.uk/clubrowcreations/ are held in high regard, have had some great reviews, and come highly recommended.
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