Keeping A Consistent Brand

Copyright (c) 2012 Custom bottles of Water

A good brand is one that keeps a clear and concise message about what a company does, how they do it, and the consistent and trusting image they exemplify.The message that you send to consumers is your brand, and is one of the most important aspects of being recognized. Some businesses have trouble keeping their brand consistent, and maintaining that consistency across every facet of your business is what builds customer loyalty and trust.

When people think of Google or Apple, the first thing that comes to mind is their image; the Google typeface or the Apple logo is what many of us picture in our head because it's used throughout each and every one of their products. Those images are only a part of what makes them a great brand; they carry their message, their trust and their quality in every form of their logo, whether it's a product or a service. Their brand has a certain character that is communicated through their products which exudes familiarity, a large part of what draws in consumers.

Create a genuine personality that reaches out to consumers, and convey that through every conversation, service and product. Delivering that genuine and trusting characteristic entices customers to invest in your company because that's what they expect in your brand's experience.It may take years to create that successful and familiar brand, but having a defined idea about how you want your brand to be perceived is where your consistency begins.

Customers buy into brands that have a clearly define purpose and familiarity because it makes the consumer feel confident in their investment. Things to keep in mind when building a community around your brand are uniformity in tones, goals, logos, communication, and consistent maintenance to help clearly define your business standards. Customer perceptions are established throughout their first experience with your business, and chances are if you don't deliver or exceed expectations, it might become more difficult to achieve a positive perception of your business within each first impression.

Maintaining your brand throughout every facet of your business may require some well-thought out tactics, but your goal should ultimately be to create brand recognition that can be uniformly recognized by consumers. Remember, consistency leads to trust and loyalty, which helps retain customers and reach out to new ones. Without consistency, brands can lose their credibility and the ability to deliver high quality of results. Be interesting but most of all be authentic.


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