Sunday, October 21, 2012

How Can Multitasking Be Bad For Lead Generation?

It is really part of our duty to make the most of our time everyday. With all the madness that the business world is giving us, it's very common for us to do our tasks as fast as we can. Multitasking, is in fact, what we tend to do. While this might be a brilliant idea , when it comes to effectiveness, this is really nonsense. How much more if the work requires business lead generation? If you are looking for B2B sales leads that are of good quality, then you need to give it your undivided attention. But what is really the problem when doing a number of things all in one time? If its that bad, then why to we do it over and over again?

To start with, we need to understand what multi-tasking is all about. People who perform two or more distinct tasks at the same time are considered multi-tasking. For example, in a telemarketing environment, we see people who talk, listen, and type notes during a single call. In terms of getting work done, handling multiple tasks at the same time is a necessity. But while we see this as a way to finish our work faster, experience will tell us that this will actually affect our productivity and quality of work. This is especially true if we are focusing on tasks that are too distinct, or unrelated to each other. Research has shown that multitasking will not just pull our productivity rates down; it will also slow down our mental capabilities. That is something that we should be avoiding, especially if we are involved with appointment setting. That requires our immediate attention and focus.

Now, it is a fact that we must do a lot of work. But if doing all at the same time will not cut it, then how will we handle the task? The solution is actually simpler: just do things one at a time. Believe it or not, but doing your work, focusing on only one task at hand, will actually help you get the job done faster. Yes, in business lead generation it requires that we do a lot of things in a given time frame, but if we take a step back and look at things in a different light, you will realize that quality suffers in the end. So take it easy, focus only on one step at one time. You can still get your job done at the end of the day. Or, if the work is really that hard, then why not outsource the work?

Outsourcing, especially when used to support your lead generation appointment setting campaign, as well as augment your current marketing campaign, can be very useful in getting you the results you need to succeed in lead generation. This is a very important business investment, so that you can concentrate more on what is important to you: your core business.

Belinda Summers is a professional Lead Generation Consultant helping corporate organizations increase their revenue through telemarketing, lead generation and appointment setting strategies. To know more about lead generation and appointment setting, visit:

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