Whether you're planning a corporate event for your business, or a personal event with your family and friends, in order for both your expectations and your guests expectations to be surpassed, you have to make sure you plan your event inside and out. If you do not plan your event in advance, there is no two ways about it, your event will be a disaster. Why? May you ask? As Winston Churchill once said, "He who fails to plan, is planning to fail".
But, before you do anything, you must outline the overall objectives of the event. In other words, what do you want to get from the event? Objectives should be identified at the beginning of the event plan for a clear reason; so that you are completely aware of the direction of the event. If you do not understand the objectives of the event, you may be wasting your time as, the purpose of the event should always be clear!
Have you considered personnel? More so for larger events, personnel is an element of an event that shouldn't be cast aside. If you are uncertain on what "personnel" denotes, in essence, personnel are the people or staff that are involved in the running of the event. They are a vital element towards the event success. Therefore you must clearly list your personnel, indicating whether you have employed them internally or externally. Examples of personnel can include: Caterers, electricians, logistics, designers etc.
Do you know the location of your event? When it comes to location, you don't just choose a place that "just looks nice", there are so many factors that need to be considered regarding the location of the event, such as the capacity of the venue. You must make sure that your chosen location has enough space for all your invited guests. Sufficient amount of car parking should also be acknowledged. The primary method of transport for most of your guests will be most probably by car. Therefore, you need to be able to allocate car parking spaces for all of your guests, and if they are not travelling by car, your location should be easily accessibly by local transport links.
In addition to the location, you must keep an up-to-date list of who from your invited guests is attending and who isn't. By keeping track of your attending guests, this will allow you to alter any other element such as catering or staff allocation, which may not only save you money and time, but may mean the event will run smoother. More often than not, some criteria from the event will change between the time you have invited your guests and the day of the event. Therefore, ensure that your attending guests are regularly updated on any changing event news and contact information etc. It will be encouraging for them to know that you and your team are available to help with pre-event enquiries.
How are you going to market the event? Which marketing methods you will be using to increase awareness of your event or boost ticket sales. How you market your event is down to you, however, your chosen method of marketing should relate to the nature of your event. For example, for a larger scaled corporate event, sending out a mailing to all your customers or posting an invitation of your business social media accounts would be the ideal methods.
Ultimately, budgeting your event is crucial. Your event budget, should include such numerical values as your costs and expenses in regards to organizing, running and marketing the event. If the objective of your event is to turn a profit, then as the event budgeter, you must be able to recover production, marketing and operating costs and still make a considerable profit. Managing your cash flow and creating an event budget is a task that runs form prior to the event, during the event and then post-event. Therefore citing all the necessary budgetary information way in advance will prove very beneficial in the long term.
Colin Franklin is a keen business entrepreneuer, who holds a great interest in everything regarding planning in Business. He thinks that it is the integral procedure to business success. Colin takes great pleasure in providing fellow entrepreneurs and business owners with useful advice. Why don't you visit this great online planning tool which he wholeheartedly recommends. http://www.plananything.com
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