Although it's changing, the majority of products are still sold offline. It's still exciting to be able to physically pay for items which are actually in your hands, and even more exciting to experience the whole "going-to-the mall" feeling - seeing the sights and hearing the sounds that go with shopping. Offline selling means fulfilling a created desire. Not surprisingly, the possibility of selling becomes higher when material things are tangible and in front of the customer. It's hard to let go of those beautiful shoes which are already snugly on your feet.
But other than store selling, there are other ways to push your sales offline. Here are 3 of the most basic:
A Great Sales Letter
To sell your products off-line you'll need a great sales letter. This is a necessity. If you've created one for your Web site, and it's working, you can use the same one, but be sure to remove Web-specific instructions like "click here" or "send me an email." When online sales became such big hits, the power of the standard sales letter was swept to the sidelines. Think of it though - not all people want to purchase online…and not all people troop to the internet for stuff they need…but they read their snail mail, so never let go of the opportunity to impress a potential client with a standard and signed letter.
Physically entice them with the look & feel factor
Offline shopping most celebrated attribute is the customer's option to inspect the product prior to its purchase. This is an issue online sellers are engaging with in order to offer their shoppers a more complete shopping experience. And they're close to achieving this goal. You can further convince them to buy by having your store designed really pretty. Sometimes, the feel of the store is that which convinces people to purchase. But, redesigning, enlarging, adding display, and relocation are tremendously complicated and expensive actions for retailers to perform.
In general, it's not a good idea to offer people a ton of different options too early in the selling process. Once they become a customer, it's permissible to send them a catalogue of all of your products and services. This catalogue should list everything that you offer in that niche and give people discounts for purchasing more than one item. The most important thing to remember when putting together your catalogue is that you'll want it to be packed with benefits.
Michael Griffiths is the CEO and Founder of My Small Business Marketing Guru. Helping small business owners generate more leads, clients and increase profits with relationship based marketing strategies. We invite you to get your free black mask marketing resources to help you business grow today, when you visit http://mysmallbusinessmarketingguru.com.au
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