Imagine being a caveman. You're hungry. It's been a couple of days since you ate anything. Maybe you could scrounge up a few roots, or maybe bust open a coconut or something, but that wouldn't last long. You need some meat. You need to sink your teeth into some freshly killed animal and stuff yourself silly.
Would you head out with only your bare hands? Do you think you'd be able to sneak up behind a wooly mammoth and strangle them to death and then chew through their skin with your bare teeth, that you've never even brushed once? Probably not.
In order to feed yourself, you need the right tools. You need some kind of weapon to strike them down. You need several weapons, because you might miss on the first try. If it's a particularly big animal, you'd need some friends to help. And even with a group of hungry buddies, running out into the wilderness screaming at the top of your lungs wouldn't very useful. You'd need a coordinated, planned attack, using your tools in the most efficient way possible.
Fast forward to the present. You've got a business. In reality, it's the same structure. Few people can go into business themselves. Even if you are a sole proprietor, you depend on a lot of other people for support. The people who built your office building. The folks who put together your computer, the Internet itself if you're selling a product online.
If you've got a physical where you are selling physical goods, you likely don't build the goods yourself. Even if you designed them, you still need to outsource the manufacturing. Just like a caveman, you rely on friends, known and unknown, and a whole range of tools to help you get the job done.
And just like the caveman, the tools you use are essential. If you fling any old rock at that wooly mammoth, you may or may not do some damage. But when you take the time to choose the right type of rock, chisel it into a sharp point, and then affix it to a long, straight, sturdy piece of wood, you'll have a much better chance.
Just like in the business world, any old tool won't work. You've got to try out several different ones, and make sure you've got the right one for the job. Only then can your hunt for bigger profits lead you to bigger and better futures.
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