Virtual Trade Shows

Trade shows are about people interacting with each other in an environment specific to a particular business or industry. They are places where hundreds of businesses large and small gather in one place to market and promote their products.

Trade shows do work, but they are expensive and time consuming. Not only do you have the expense of the floor space and the booth, you have transportation costs, hotel costs and you may have to take several staff members away from the office for several days.

Additionally, while a trade show can have a certain atmosphere, they can often be overcrowded and noisy and some people find that this makes a trade show an unpleasant experience.

Virtual trade shows are increasing in popularity. They are basically an upgraded version of what used to be conference calls, which developed into webinars. In simple terms, a virtual trade show means you can effectively attend a trade show of your choice, but never leave your work desk.

Virtual trade shows are set up to look like the real thing; there's an external view of the trade show center, you enter a lobby area and then into the exhibition floor which is filled with virtual booths.

Before deciding whether you want to exhibit at a virtual trade show, attend one as a visitor; entrance is usually free, although you do need to register. You can then wander around the booths, see what's on offer, attend seminars and chat to virtual staff manning the booths. You can enter booths, take a tour around and interact as if you were there. And while you are taking the tour you can sit at your desk and enjoy a cup of coffee. If you want background noise to enhance the experience then you can do this.

Additionally, if you want to take a break then just close the window and carry on doing something else and return later. Timing is up to you; you can make your visit as short or as long as you want and if you don't want to talk to anyone then you don't have to.

If you decide you want to exhibit then you need to contact a virtual trade show organiser; you can find out details by searching online. Once you decided on the organizer and are happy that the trade show centers on the type of products your company is involved in then your dedicated booth designer will interact with you and design your 3D display booth.

Timings will be set and then on the day of the virtual trade show you settle at your computer screen with a few knowledgeable colleagues and wait for visitors to arrive; just as if you were really there, but without the stress that sometimes accompanies exhibiting at a trade show.

The cost for exhibiting varies, depending on the type of show and the display booth you have designed. Like a real trade show you pay for space and location, but the overall costs are substantially less expensive than a real trade show.


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Written by Lawrence Reaves for Monster Displays - http://www.monsterdisplays.com/ - who specialize in the manufacture and production of trade show displays, digital signage, large format graphics, and an unending collection of accessories that are superior in today's market.


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