Any entity that has a need to promote itself is finding a more limited market for doing so. People barely ever read newspapers anymore which can make newspaper advertisements a waste of money. Even television advertising isn't what it used to be now that digital video recording (DVR) has hit the scene. The Internet and promotional clothing sometimes seem to be the only remaining valuable methods of marketing, but there are a few things that anyone considering marketable clothing should consider before making this sort of investment.
Colour and Design
The design of a promotional article of clothing will likely be the logo of the company, the name of the band or some other symbol that could stand for the entity using it for advertising. The most important thing to remember when choosing the color and design is that the design of the color cannot clash with the overall colour of the shirt. Some colours simply do not go together, and if someone puts them both on a shirt, it will more than likely make people want to look away rather than finding out what's being promoted.
There are several colours that just completely clash. Some of these colour combinations include purple and orange, pink and grey, grey and orange or purple and yellow. One of the most simple and cost effective color combinations is black and white, but that can seem a little bland. It is important to pick a combination of colours that stands out, just not for the wrong reasons.
Turnaround Time
It is best to order promotional clothing a few weeks in advance of actually needing the items. Many companies that produce these articles of clothing have other orders that restrict them from completing orders received at short notice. Some companies may allow these short notice orders, but they may also charge extra to get them done on time.
If an event or need arises at the last moment, it is important to shop around with several companies. Companies that make promotional items are very competitive, so these short notice orders can vary considerably in price. While it is always important to shop around for the best deal, it becomes imperative when the prices could be affected by needing a quick turnaround time.
Clothing Type
The type of clothing a person uses for their marketing is also very important. Most companies in the business of producing this type of clothing have options for hats, t-shirts, hoodies and much more. The demographic of people trying to be reached and the time of the year should steer a person's decision when they're choosing between clothing.
If a company is advertising an event that is occurring between October and February, it may be a good idea to place a company's design on hoodies, jackets or fleece items. This of course will vary depending on what part of the country a company is in. T-shirts are always a great idea for summer events and businesses that see more profit during the summer months.
It is also important to consider the demographic being advertised to. If a local rock band is trying to gain new fans, a black hoodie or t-shirt would work great. If a trucking company is trying to bring in new drivers, a trucker hat isn't a bad idea. There is a specific article of clothing that will always be best for certain demographics and it is important for a person to decide beforehand what article of clothing works best with their intentions.
When using clothing for promotional purposes, there is an abundance of things to consider. Just like any other form of marketing, there are ways of handling the promotion that are far superior to others. Simply choosing a design isn't enough to ensure that promotional clothes have their intended effect, but if a person follows a few simple guidelines, they will definitely have a better chance of getting the results that they want.
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The author has an interest in promotional clothing but doesn't claim to be an expert - however, if you need real expert advice and help on promotional and corporate clothing the people at http://clubrowcreations.co.uk are held in high regard, have had some great reviews, and come highly recommended.
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