BLOG. The name alone sounds ominous yet unimportant. It sounds like a term coined by today's youth to describe something to do when bored.
Despite its name, though, a blog is considered one of the most effective and important online marketing tools. A BLOG is short for "Web log". These are web pages that work as a journal that are normally updated daily. Blogging sites can provide excellent information on many topics, although content can be subjective. They can be used for anything at all - for news, reviews and product promotion for a business or organization. A blog is great, as it helps the user stay in touch with the website with new and up to date information.
Using blogs to promote your business is a good way to inform the public about your products and services. More importantly, it works as free advertising - which could possibly also serve as a way of earning extra. You can team up with other businesses and embed their own website links on your blogs posts - helping both of your businesses in the process.
Here are some of the other advantages to blogging:
It helps educate the blogger. Unless you are one of those young people blogging about "who-did-what" and "who's-with-whom," you know that the best way to engage readers is by posting relevant blogs with timely information. Researching for material encourages a blogger to rummage through the wealth of information found on the internet. It's like being forced to read 10 encyclopedias in order to piece together a good, well-written thesis.
Blogging is a form of free publicity/advertisement for any business. You can freely (and shamelessly plug) talk about anything and everything in relation to a product or service your business is offering. You can post pictures, instructions on how to use, post maps of your physical store location, or post customers' feedback on a blog. The reach of a blog is as wide as the internet can take you. You can reach other countries and continents, thus widening your market, and increasing your chances of selling globally.
Blogging is a great way to interact with your readers, customers, and future buyers. When you start a blog, there is always an option to receive comments. Use this to connect with your visitors. Ask them what they want, need, and how you can make them happier. Of course, this also means that you, as the blogger, must not take offense when some customers don't write positive comments 100% of the time. Remember that even bad reviews can be used as basis for product improvement.
Blogging entice customers into your "web." Now that you got the buyer's attention and succeeded in getting him to enter into your web page, then you now have the chance to convince them to stay, and to patronize your business. Try to improve your search engine rank by embedding keywords into your blog. When these words are clicked, the reader is brought into your business' web cover page. Just make sure that potential clients do find something interesting in your page when they enter. A great web design, interesting products and ease of purchase are important in order to convince visitors to buy from you.
Lastly, blogging is a great way to get people to read about your business without getting bored, feeling obligated to read, or forced into buying. If the only thing you will be successful at is giving information, then consider it good enough. When people read through your interesting blog, they will remember you - for sure. You may have just connected with them at a wrong time (they don't have the budget or need for your product yet), but when they do have a need in the future, they will surely remember "what great product was that excellent writer blabbing about? " - thus a potential sale. The nice things about a blog is that no matter how long ago it was written, past readers can always refer back to it, and use it as a more elaborate form of business card for you and your business.
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Michael Griffiths is the CEO and Founder of My Small Business Marketing Guru. Helping small business owners generate more leads, clients and increase profits with relationship based marketing strategies. We invite you to get your free black mask marketing resources to help you business grow today, when you visit http://mysmallbusinessmarketingguru.com.au
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Blogging is an excellent way to reach out to customers and communicate with them. You can ask questions, post polls and offer suggestions to help them solve a problem. After awhile, blogging can even lead to people considering you an expert in your field.
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