Sunday, September 30, 2012

5 Smart Ways to Use Email Marketing for Your Business

Email is an inexpensive way to market your business. It is fast, and provides a great way to communicate with people. Done well, email marketing will help increase your client base, enhance client relations, or even entice former customers to come for a repeat purchase.

There are some other smart ways to use email. Here are a few.

To send company-branded email. Let's face it - an email from a company brings more bearing than a personal email. It gives the impression that it was sent by professional people, who will give professional favorable services and products. In the same manner that you appreciate company-branded email, you can also do this for your company/business. With a subscription to Microsoft Office Live Small Business, you can get a customized domain name that promotes either your company or product. This way, every time you send an email using those accounts, you promote your company and your website without any extra time and effort or cost involved.

Send email newsletters. A company newsletter sent via email is a great way to keep your business at the top of mind of customers. You can barrage them with information about new products and services, enticing them to fill in a "need" or want for your product. It's a great way to generate goodwill and to further enhance that seller-buyer relationship. There is however a few things you must first remember before sending constant e-newsletters to your clients. First, Ask permission from your email contact base and inquire from them if it's okay to send them e-newsletters. Do this so you can avoid alienating or irritating clients, or having your efforts wasted because your emails are diverted to your clients' spam folder. Next, think of good content - text and photos. Check grammar, because this turns off readers pretty fast. Lastly, think of your goal as an e-newsletter. What exactly do you want to achieve - is it to promote you new menu offering, or push a slow-moving item? Whatever it is, always make sure that you achieve your goal with every e-newsletter issue. Always have a point - and emphasize it.

Email offers. Another effective and wise use for email is sending email offers. This may be in the form of discount coupons, and email blasts which inform people on an email contact list of ongoing sales, or limited-time offers. Remember one thing though - always respect the online time of your customers. Never send anything via email if you don't have anything valuable or important to say or offer.

Special occasion email greetings. Anybody who ever appreciates a birthday or anniversary knows the true value of a greeting. That small and short e-card is a great way to show your clients you care. Better yet, take advantage of the occasion and send them a free voucher for a birthday item, like a meal or a 50% discount on the second item. This is a great way to get them to come back, plus it makes them feel special.

Viral Marketing email. This is the type of email that encourages the receiver to forward the original message to as many friends as possible. Of course, this is like free publicity for you, and you actually use your own set of clients to unconsciously help you promote your business. Nice!

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