There is no doubt that men and women everywhere are becoming a lot more conscious regarding their physical fitness and wellbeing. Because of this very reason, the fitness industry has enjoyed a steady growth because of rising membership rates and profitability. Needless to say, this is a very good trend for those who own a fitness establishment. But this particular growth of the fitness industry may prove to be a double-edged sword for fitness proprietors. While this may seem like good news for fitness business owners, this also means that the level of competition will also be taken a notch higher. And lo and behold, gyms, fitness centres, health clubs, bootcamps, and many others are popping out pretty much everywhere. So along with the presence of many competitors, having an established business simply won't cut it anymore. You will need to standout from the crowd of "me-toos" and attract loyal members as many as possible. How can you accomplish such a feat? Well, if you play your cards right and employ the right fitness marketing strategy, rising above the competition should not be that hard.
When customers look for a health club or gym, they are not necessarily looking for the best gym in town. It is all about which establishment can give their fitness needs and meet their objectives. In other words, it doesn't have to be a posh health and fitness centre; it just has to be something that best fits them. With a good fitness marketing approach, you are basically offering a good deal of insights which a client needs when it comes to decision making. In that case, your best course of action is to implement an open door policy. This means that you should offer people the chance to try out your gym for like a few days or more and letting them decide if they like your place or not. Remember that for most people, especially those that are new to exercising, going to a gym can be a fairly intimidating experience. By having an open door policy, this will help guests to feel more welcome and they can shake-off those gym-related jitters.
Another staple when it comes to gym marketing is the usual special offers and promotions; every fitness establishment offers them. But in order to give you an effective edge, the key here is timing. This basically means that you should run your promos during the right times of the year. A good example would be during the New Year where a good chunk of folks will most likely hit the gym after indulging themselves during the holidays or simply as a New Year resolution. Time it right and you will be attracting plenty of new members.
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The author writes about fitness marketing. Visit her website http://marketingforgyms.com/top-10-marketing-tips-for-gyms to find out more about this topic.
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