Looking for an easy way to promote your business with little effort? Using promotional pens is an excellent way to get your business name out into the community. With the ease of "hand to hand" advertising that pens encourage, it's really hard to pass up a cheap advertising opportunity such as this.
Think of how many times you have accidentally picked up a pen from a business and walked out with it. If someone is going to take a pen from your business, you might as well treat it as advertising! Plus, at such a low cost-per-pen for the buyer, it's probably one of the cheapest ways to promote your business.
When comparing the promotion of your business with pens versus other forms of advertising, it's easy for one to see the many advantages. A lot of times, when you give someone a business card, it might hardly ever get looked at again, except when being cleaned out with all the other business cards in that person's wallet years later. Or maybe you handed out some flyers at a local mall with your business's name and information on it. Most people will either reject it or just throw it away a few minutes later.
Pens are useful items that most likely won't get thrown out until all the ink is gone. This could offer you months of free business exposure for the cost of one pen! Even if one person does not use the pen for that long, he/she may pass it to someone else to use, and so on. That one pen has the potential to reach dozens of people. At this rate, using promotional pens should be one of the cheapest advertising campaigns for any business to use.
Don't limit distribution of your pens to just the office or place of business. If you ever attend a convention or trade show that is related to your business, hand them out to anyone that will take them. If possible, have pens with different designs on them. You may want to cater your pens toward different crowds or age groups. Brand recognition and customer connection are very important.
Do you have sales representatives that go out into the field for appointments? Give them a bunch of pens to hand out to all of their clients. You can include them in free giveaways of note pads and anything that relates to pens.
Giving pens to your sales representatives for their clients is also another great example of when you need to diversify what types of pens you will be handing out. A cheap, unreliable pen might be a bad selling point for the client. A nice, reliable pen will tell your clients that you care about them and about the image that you want your business to portray.
A good thing to remember when purchasing pens for your business is to always consider the people who will be receiving them. While making sure your image stands out is important, a simplistic, easy to read yet attractive design is always best.
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The author has an interest in promotional pens but doesn't claim to be an expert - however, if you need real expert advice and help on promotional and custom pens the people at http://www.logopens.co.uk/clubrowcreations/ are held in high regard, have had some great reviews, and come highly recommended.
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Pens are most usable things for any professional they definitely ask for a best pen to hook up with their f pocket, pens can promote you anyhow by just putting some sign of brand over this and it’s pretty good that you always have a chance to be in someone’s memory.
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