Wednesday, August 29, 2012

Nutrition As A Tool In Fitness Marketing

Owning a fitness centre does not end in making folks perspire with the exercises and routines you instruct them to complete. Brand new fitness marketing strategies now make use of a more holistic approach which does not simply focus on physical activity, but on diet and nutrition as well.

When people are not advised on their nutritional plans, the tendency is that they feel that eating less is always the best option when working out, especially when they are trying to lose weight. High-intensity exercises are definitely not signals to eliminate food consumption. As a matter of fact, these are the instances when our bodies need more food to have an uninterrupted flow of nutrients that are needed for increased metabolic demands. Starvation diets can cause intense physical exhaustion because you deprive your body of glucose to fuel its functions. The resulting fatigue disrupts normal day-to-day functions and dampen efforts in performing exercises. It also leads to mood swings, body pains, sleepiness, cognitive declines, vitamin deficiencies, and certain medical conditions.

A diet plan must be balanced and consistent while drawing a wide range of nutrients from the different food groups within caloric limits. Depending on an individual's fitness goals, exercise and diet should always harmonise with each other. A nutrition plan lacking in carbohydrates, for example, is not a good idea for a person training for a marathon who runs many miles each day because his type of exercise burns more. High-protein diets are suited for persons who lift weights for muscle building. Protein aids in building muscle mass and in muscle repair. For those who wish to lose extra weight, low-glycemic diets are suggested. Low-glycemic food options require a longer time to be absorbed as compared with their high-glycemic counterparts, thus making a person feel full for a longer time and lessening his inclination to overindulge. Low-fat, low-sodium, and low-cholesterol diet programs are also beneficial for individuals who exercise to keep their hearts healthier.

A holistic gym promotion strategy should concentrate on different aspects of your client's health to make his individual fitness targets more feasible. Valuable customers will feel your support in all of their endeavours. Employing a nutrition expert to sit down and plan meals with clients in your gym is a great investment. Exercising alone can be ineffective without the right nutrients that enable the person to function at his best. If you have extra resources, you may also put up a mini diner inside your health club where clients may avail of pre-set and individualised meals to save them from the hassle of cooking by themselves.


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The author writes for http://marketingforgyms.com/top-10-marketing-tips-for-gyms which provides information regarding fitness marketing.


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