Selling things to people can be one of the most lucrative positions you ever get. It can also be the most terrifying. Working a regular job is not so bad. You show up, do your job, and go home. Every couple weeks, you get a paycheck.
But in sales, it's not so easy. If you don't sell anything, you won't get any money. And last I checked, it's pretty hard to live without money. Compared to a regular job where you get paid no matter what, this can be a terrifying thing. That's precisely why the sales industry has such a high turnover rate.
But it doesn't have to be so hard. The hardest part of sales, for most people, is experiencing rejection. They imagine from the very beginning of any interaction with a potential client that they must absolutely make the sale.
Therefore, anything less than a sale is perceived as rejection. However, this is the wrong way to look at things. When you are initially talking to clients, either on the phone, over email, or face to face, don't think of it as trying to sell them something. Think of finding out whether or not they are remotely interested in the product.
This way, if they say no, they aren't rejecting you or your product. They are just saying they aren't interested. It's nothing personal. That way, when you are prospecting, or looking for potential customers, you are just sorting through people just like you'd sort through silt and look for gold.
You don't waste your time with a pan full of dirt trying to change it into gold. You just sift through as much dirt as you possibly can, so you can end up with tons of gold. Of course, people who aren't interested in your product shouldn't be considered as dirt, this is just a helpful analogy.
So how do you do this? Create a quick, five or ten second speech to say about your product. Give the main description of it, and the main benefit of it. Say your name, who you represent, and your five second product and benefit description. Then simply ask the person if they are interested, or not.
It's important to put the, "or not" phrase at the end, so they know it's OK to say no. Most people don't like sales people in part because it's hard for them to say no. But when you make it easy, you'll be surprised at the difference it makes.
This way, you'll be able to go through plenty more people, get a lot more customers, and have a lot less stress.
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