Small business search engine optimization marketing on the local level As a small business, placing a simple sign in the window of your business, or a sidewalk sign just doesn't cut it anymore. I owned a small business myself on Long Island, and my idea of advertising was marketing in the local town newspaper. Sometimes inserting a coupon to advertise a sale product, depending on how many coupons I collected indicated the success of the marketing campaign.
I never even had a website. Years ago it didn't make good marketing sense. After all the WWW represented the World Wide Web, I needed to market to my neighbors. Well all that has changed, the World Wide Web still exists but it's become so large that search engines, such as Google are focusing on small business and local areas, as the next big Internet wave.
You Need Small Business Search Engine Optimization Marketing to reach the smart phone users
Newspapers have lost readership to the World Wide Web, 70% of all cell phones are now smart phones. They are really handheld computers that are capable of taking pictures, video, and occasional phone call, numerous text messages, and searching the web.
We have become an information hungry society, we want something we want it now. We need to order anything we want it delivered to our front door. Small old-fashioned mom-and-pop stores are all but gone.
So how does a small business succeed in this market? You adjust to the changing trend or you struggle to survive. Those that have made the adjustment can't believe the new business they re receiving
Successful small businesses advertise on a website, even the old-fashioned fat yellow book is now online. They realize that their user's fingers still do the walking, but they are typing and speaking messages into their smart phone.
The fastest way to get online is to quickly get a simple one page website in your local market. Hire someone to do this for you or take this project on yourself. One page websites are not difficult to build, however your expertise is running a business. It may be quicker and more cost effective to hire someone to build you a simple one page website.
Unfortunately just having a one-page website or a 50 page website isn't enough, if no one can find. Your website must be optimized for your local area, and there are many companies out there that are willing to help you for a fee. Let's be fair when you advertise in your local newspaper you paid a premium. Your ad was in the paper one time and was, gone. You advertise on your own website and it's displayed forever, or until you change it. You get to make the changes or hire somebody that will teach you how to make changes on your webpage.
Getting your website in front of potential customers becomes the job of a search engine optimization consultant. This is a very big title for a person who only knows more than you do about this particular subject, so don't let it intimidate you. As a small business you're competing against a much smaller market. If you want a higher rating than your competitors, and you do! You just have to do a little more optimizing of your website than your competitors doing
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Small business search engine optimization is very popular.If you wish to keep growing your business you will have to adjust. As a successful business person more than likely you have made many adjustments in the past. Local website marketing is happening right now, http://www.localseotechniques.com/
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