Every business is looking for an edge, that "something" that puts them above the competition. Often having a great image can be so helpful. When clients/customers can see you as the ideal choice vs. your competition, it is worth more than any amount you could spend in advertising. Many companies put time and energy into branding their business to project a successful image to attract their ideal clients. You can too! It's the savvy business that knows that even a decision like ribbon can make an impact if you choose. Custom printed ribbon can help enhance your business. Try some of our helpful tips, and any gift or package you send will help promote your business or retail store along the way.
Custom printed ribbon is fun and elegant. It is shiny satin and comes in many colors. One of the best things about it is that you'll find it available in many colors with many font choices: use this to your advantage. It is an inexpensive way to reach your customers and add that extra touch that makes any package look special. Take the time to learn about all of the options available so you can plan out your seasonal/holiday ribbon and your "everyday" ribbon too.
This ribbon can promote you without mentioning your business name. Don't think the "only" way for custom printed ribbon to work is that you must print your business or retail store name on it. Now that is one way to use it - it is a very successful way to use it, and many businesses and retail stores do use it that way. But this is certainly not the only way to use it. You can also use it to send a holiday wish or repeat a phrase, something targeted at your ideal customer. This is a subtle way to reach that ideal customer, to make a great impact when they receive your package and know that your store or business is the perfect choice when they are looking for that product or products.
Take the time to think about what you want to say. You don't have to be a professional writer, what matters the most is knowing your business and knowing your customers well. Knowing what is important to them. Would an elegant message be best? Would a casual and funny message be ideal? Show your ideas to coworkers and get their input. Consider coming up with a few ideas and pick the one you like best.
If you have a retail store, custom printed ribbon is a way to make gift wrapping even more special. Consider for a moment a baby gift store. What could be more adorable than ribbons that say "It's a Girl!" or "It's a Boy!" or "Twins on the Way!" for customers to choose for baby gifts? Add these to pink, blue or other types of gift wrapping paper. This is a great way to stand apart from your competition, yet spend pennies on the dollar compared to other business decisions you could make. But when that gift arrives, it will make a phenomenal impression on the gift recipient and of course they will ask what store it comes from. The gift recipient will probably come in to shop at that baby store, knowing they are a special store that goes the extra mile.
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Lawrence Reaves writes for Maverick Label, a label printing company that has a variety of products inlcuding custom ribbons. For more information about custom ribbons or other products visit http://www.mavericklabel.com/products/custom-ribbon.php
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