Did you ever wonder how the best company names of today were created? Yes. They were all created in a different way inconsideration of the products and services that they offer. Some of them were based on practicality and simplicity. Some, on the other hand, were a product of creativity. There really are no specific rules to follow regarding this task. However, there are some pointers on how thinkers of big business names did it before. They are the following. Study them and choose the ones which will work best for your own business. They can also help you have a successful online business.
Think Sticky - Famed labels of businesses stick in the memory of people. This is very important when it comes to company name selection as you surely have many competitors in the niche where you belong. Ensure that customers remember your business in a directory full of opponents. You could be losing a number of potential customers to your opponents if your name does not even come up in their heads when looking for products or services they need. Even experts of small business promotion advise this.
Invent A New Language - Surveys show that a company with an unusual tag is most likely to be remembered and create a new language. Who would have thought that a two-syllable word Google could mean a lot across countries? Besides being the largest search engine, it also means to find information in the net. You could be very inventive with the pronunciation and spelling. Just like the best company names we know so far, make sure that is not too hard to spell for searchability's sake!
It Must Be Short And Simple - Don't ever think that you can no longer be creative with short and simple names. You can still be creative with a short name that is easy to remember and spell. This is helpful for your customers who will be searching for your business online. As much as possible, use only one word that can represent your business well.
It Must Tell A Story - At times, it is easier to recall a name if it has a story behind it. People would definitely want to know how the company offering the products or services they enjoy much came into existence. For sure, the same was the case for Apple. After wondering the relationship of a fruit to electronic gadgets, people learned that it was part of Steve Jobs' inspiration for creating top of the line products. He spent long hours in an orchard in Oregon, creating mental images of the gadgets in his head.
Functional - Your label must be able to convey the product or service you are offering. There are businesses which are better named after the nature of the product they sell. This is especially true for food products.Functionality also helps when you build a brand online.
Some of the best company names that we hear today are results of series of changes their owners have made over time. If you are not satisfied with your business name, it is not yet too late for you to make alterations. You can even ask your target audience for suggestions. They will surely appreciate the engagement you are giving them.
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