Thursday, July 19, 2012

Trade Show Categories

Obviously there are hundreds of trade shows exhibitions; most have their own specific theme, so that the trade show attracts exhibitors and attendees that have a generally common interest. Trade shows are rather like market places, except you will more often than not find a common theme that runs through.

There are really three main types of trade show exhibition. Firstly there is the industry only trade show which generally operates on an invitation only basis and is specific to certain people within a particular industry. Secondly there is a consumer trade shows which is open to the public and may have free or paid entry. Thirdly there is the hybrid type of trade show. They usually start as industry only trade shows for a couple of days, then are open to the public.

Let's take a look at each of the three types to get a better feel for the differences.

Starting with industry specific, a typical example would be one that is dedicated to the hairdressing industry. They are considered to be industry specific, because the concept is to invite professionals to the trade show to market the latest hair styles, products and equipment. You will get guests, usually from the retail market, which are invited by the fashion and hairdressing industry where all the new products are displayed. Vast orders can be placed during industry only trade shows and as the guest list is by invitation only, guests usually enjoy plenty of VIP treatment as the different companies attempt to outdo each other.

Consumer trade shows, as the name suggests are usually open to the public; in fact they are for the benefit of the public. A consumer trade show can be have specific or multiple themes. For example, a home and garden trade show will have booths about home decorating, but is equally likely to have plenty of booths offering free tasters of a variety of food and drinks. The garden area will not only offer plants and flowers for the garden, but will have booths about designing patio areas together with booths selling items for your patio. There's usually a small entrance fee, but you will leave with plenty of new ideas and bags full of free giveaways. They are usually fun places to go and older kids like them too so you can have a family day out.

The last main trade show type are hybrid shows. They are basically a mix and match insofar as they will open for invited guests for a day or so, generally referred to as preview days, and then they open to the public. A typical example might a food and restaurant trade show. Invited guests attend for the first couple of days, so the restaurant industry can see new catering equipment being used by selected professional chefs making innovative new recipes. The show then opens to the public where smaller items of catering equipment are demonstrated and are for sale. There will be plenty of taste tests and plenty of new foods to try.


----------------------------------------------------
Written by L. Reaves for Exhibit Deal - http://www.exhibitdeal.com/ - whose product may be trade show exhibit displays, but their byproduct is quality. Get your product to market in an exhibit display that says you mean business.


EasyPublish this article: http://submityourarticle.com/articles/easypublish.php?art_id=279943

1 comment:

  1. The final primary industry display kind tend to be crossbreed displays. They may be essentially a combination as well as match up insofar because they will certainly open up with regard to asked visitors for any time approximately, usually known as examine times, and they available to the general public. A normal instance may an ingredient as well as eating place industry display. Asked visitors go to for your very first few days, therefore the eating place business can easily see brand new providing gear used through chosen expert cooks creating new quality recipes. The actual display after that starts towards the general public wherever smaller sized components of providing gear tend to be confirmed and they are available for sale. You will see lots of flavor assessments and many of recent meals to test.

    ReplyDelete