If you've got a website that is offering a product or service, you know the feeling of not getting any traffic. The old saying, "build it, and they will come," doesn't exactly apply. Unless people know about your website, they aren't going to come. No matter how great your product is, or how revolutionary your offer is, you aren't going to make one dime unless you've got some decent traffic. Luckily, there's plenty of ways to market your site. And in this article, you are going to learn some of the most effective methods.
Writing a press release is a great way to generate some quick interest in your product or service. These are just like what they sound like. You write a brief article, like the kind you'd read in the paper, and then submit it to the various press release sites. People will read the article, become interested in your product or service, and then pay you a visit.
Social networking is another way to generate a ton of free traffic. Of course, you need to do this professionally and congruently with your business. Make sure to keep all your business accounts separate from your personal accounts. You don't want any potential customers seeing you passed out at the last Halloween party. A slow and steady build up a professional social media presence, on the other hand, can bring you a lot of potentially lucrative traffic.
If you've got the advertising budget, and you've got reason to believe you'll have a decent conversion rate, consider buying some traffic through targeted ads. These will bring people that are already interested in your product, so they'll have a much higher likelihood of making a purchase. Just make sure you keep close tabs on what you're spending, so you don't go broke.
Creating a mailing list is another great way to generate a following of loyal customers. Offer some kind of free benefit for everyone who comes to your site in exchange for an email address. Just make sure not to try and sell things to your list too often, or they'll quickly get turned off. Keep your emails interested and informative, so you will keep them signed up.
Try out some of these ideas, and see which ones work. Of course, not all of them will work, nor will all of them fit in with your business plan. But if you keep doing what works, and never give up, you'll be successful before you know it.
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