Friday, July 6, 2012

Short And Simple Works For Businesses

In business, one of the most important things that you need to do is to spread the word that you are in business. And to do that, you will need to advertise yourself. That is the challenge that faces a lot of entrepreneurs. This also has an important impact on telemarketing firms.

Telemarketers are always on the lookout in getting more clients coming to their business. How can such companies grab the attention of their markets better? How will they be able to stand out?

The secret, according to blogger Chris Brogan, lies in brevity. It is true. By being brief, you tend to save an important commodity for prospects: their time. And by being brief, you then forced to find creative solutions to grab attention. More likely than not, brevity will work. Now, how do you go about it? There are simple ways to do so. All you have to do is to take note of some important points.

When writing: Make your sentences short and straight to the point. This is especially true when you are writing for business. Practically speaking, people do not have the time to read through your prose. Not only is this time-consuming, it might also be downright stupid. So make it short. It would great if you can condense your business into a slogan.

When tweeting: Remember, when you advertise or spread the word on Twitter, your goal here is to make more retweets. To do that, you have to get your message within 140 characters. Stuffing your message will not cut it, mind you. The aim here is how to maximize the content of your message given the small character content. Keep it short, and you will increase the chances of people retweeting your message. More retweets would mean a wider coverage for your business.

When writing emails: When you write e-mails, keep your message short. In today's increasingly social environment, you need to make shorter messages. Try writing an e-mail within 200 words only, longer than that, and you are writing a document already. And if you feel like your message is too long, then you might need to give your prospects a call. Come to think of it, you can make the job easier when you use telemarketing services. And put your call to action on top and below for maximum results

When using Youtube: Minimize the time of your video. The ideal length would be two minutes or less. Unless you are going to deliver a speech or a lecture, you should stick to that rule. People tend to be in a hurry so it would be great if you can put your message on the first go. Your viewers would be happy with that.

When using telemarketing: Do not have misgivings on it. Despite the negative reputation of this medium, once this is well-organized and brief enough, this can actually work to your advantage. You just need to be clear in what you offer, as well as choosing the right partner. There they are. These are the most important points to consider in your marketing campaign. You will not go wrong when you put these in your plans.

Belinda Summers is business development consultant specializing in b2b business lead generation for mid-size ang large business industries. She has been writing tips on how to market your business effectively through telemarketing and online marketing. Get informative insights on lead generation and telemarketing at

EasyPublish this article:

No comments:

Post a Comment