I received a request from someone asking to delete his testimonial from my Never Cold Call Again site, or at the very least to hide his last name and his city.
But, he is still a happy customer. Not at all. It's because he's been continually bombarded with people who see his quote on the web page, then contact him to be sure he really wrote it before they buy.
But here's the punch line: His success story only showed his name and town. There was no contact information to be found. Which means that people are wasting a bunch of time trying to find him to get him on the phone, all to prove to themselves that he is "real."
THIS IS ABSOLUTE INSANITY!
Come on, how much time are people wasting on this nonsense, that they could be using to close more sales instead? Not to mention that it's just plain wrong to bother one of my customers who was giving and generous enough to give me a testimonial. I'd be willing to guess that it's a tremendous amount of time, because someone who is tracking down one of my testimonials is probably harassing all of them. In the time they've wasted they could close a sale or spend time networking or read a new sales book.
I know I shouldn't have to remind people how fatal the flaw of INDECISION is to success. But it's becoming obvious that many people aren't getting the message!
Think about this: Here is a product that customers can get shipped to them and they have 30 days to decide if they want to keep it and pay for it then, or just send it back and be done with it. (By the way, this is not a pitch for my product - I'm using it as an example to get my point about decision across.)
BUT - Even with this kind of no-brainer offer, most people STILL cannot decide either "yes" or "no." They instead go to great lengths and waste a lot of time actually looking for the people who have sent me success stories & reviews and ask THEM if they should buy it!
Napoleon Hill wrote that "I need to think it over" is the last line of defense for people who haven't the courage to say either "yes" or "no."
In fact, I've always been up front with prospect and told them that I'd rather hear them tell me "no" than "I need to think it over." It's simply because the latter statement is a complete waste of my valuable time. I require decision. It's one of the things that has made me successful. It's sad that most prospects need to be reassured that it's okay to say "no" before they'll come out and say it. In most cases it's a lot easier to close a sale and hear "yes" than it is to get someone to admit that they want to say "no!"
Indecision is the most fatal character flaw that leads to failure, primarily because it is at the root of most procrastination.
So I'm asking you to make a DECISION, right now, by making the following pledge to yourself:
Commit that you will lose the deadly character flaw of indecision by making quick, definite decisions each and every time you face one and you have all, or even most, of the necessary facts at your disposal.
As Napoleon Hill stated, "Make a decision. Make ANY decision. ANY decision is better than NO decision."
By developing the habit of always making quick and definite decisions, and standing by those decisions and changing them slowly, if you do at all, you will find success rushing into your life at a pace you'd never even dreamed of before.
I'm not kidding about this. Please make that decision right now - commit to this and stick with it!
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New York Times best-selling writer Frank Rumbauskas has taught over 50,000 salesmen all over the world how to sell more and have fun doing it. Learn more at http://www.nevercoldcall.com where you can download a free 37-page PDF of his lead-generation system.
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