Handle Those Price Objections

If you're having price concerns from your prospects, then you're not alone. Usually, price is one of the major issues prospects have and the reason why they won't do business with you. For the inexperienced, then this can be a real challenge.

A lead generation company who faces this task is not only stuck, but may very well lose precious B2B leads. That is why it is very important to consider since interested prospects are what business sales leads are made of.

So, how will you handle it? How will you deal with telemarketing prospects who are objecting because of price throughout your business appointment?

Here are several steps to do it:

Be preemptive - before the prospect begins to object about the price, you can always begin your talk like "now, before you say that this is too expensive, please consider the benefits…" Clearly explain to them why your product or service had to be more expensive compared to the others.

Usually, they will not complain anymore. More likely than not, they will let you explain your point better.

If they still complain about price - you should celebrate (quietly). You see, the only reason they will still complain about price is that they are interested in what you are offering them, but just find it hard to take because of the accompanying price tag. Still, that is a good step, albeit in a negative way.

Do not focus on the price - one way to counter price objections is not to focus on it. Usually, that is not the real objection.

Acknowledge what the prospect said, then continue with your talk. Only when the prospect raises the issue a second time should you stop and consider what they are saying.

Learn more about it - once the objection to price was raised the second time, you know that there is really something to object about. In this case, it becomes necessary for you to ask what is really wrong with what you offer. Ask them questions.

Probe deeply. You might be surprised at the things you might learn from your discussion. And this can help you in your lead generation work.

Raise the value - once you have figured out what the true reason for the objection is, next comes the talk about value. Sure, you might not be able to lower the price of your offering, but what you can do is to raise the value of your offering.

More likely than not, such arguments can help you convince prospects to sign up or accept your offering. Only in extreme cases where you really cannot do anything should you walk away. Anything else, it will just be fair game for you.

There are many other tips that you can follow for handling such objections. Still, these are the stuff that you will not be wrong at all. Learn to be the best in the business, and you will see more sales leads coming your way.


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Belinda Summers is a professional Lead Generation Consultant helping corporate organizations increase their revenue through telemarketing lead generation and appointment setting strategies. To know more about lead generation and appointment setting, visit: http://www.callboxinc.com/



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