When you connect with people over the Internet, your words have to be powerful. Since clicking off a page is easier than ever, you've got to hook your readers right from the start. That means you need a compelling and persuasive message that will lead your readers to action. This isn't as difficult as it may seem. Just like anything else, the more you practice, the better you'll get. In this article, you'll learn some powerful tips that will help you to get started.
The most important thing is to engage the emotions of your readers. If you start by spouting off a list of facts and figures, they'll quickly get bored. It's widely known among leading psychologists that we make all of our decisions based on our emotions, and then later rationalize them with facts. So if you do need to include some facts in your letter, make sure they come after an emotional message.
Your message must be clear and easy to understand. If you reference some vague movie quote that only die hard fantasy fans will understand, you'll likely alienate a large portion of your readers. The thing about putting up letters online is you don't know who is going to read them. So you've got to make your message a simple as possible. Stick to topics, examples, and metaphors that everybody understands. That will create a much more successful message.
Since there's a lot of competition online, you've got to make sure your product or service is better than theirs. Find out what you have that your competition doesn't. Imagine you are in the shoes of your customers. Why would you buy your product instead of the competitor's? Make sure this is clearly defined to your readers in at least a couple different places.
Many people think they can be successful by copying other successful people. This works to an extent. If you copy the same basic things they do, like working hard, always learning from their mistakes, and always being innovative, then you'll be successful. But if you copy their message on their pages, you'll be simply passed over as a copycat. That is instant death in online sales.
When people read your sales letters, they need to know why they should act right now. You've got to give them a plausible reason why it's in their best interest to act now rather than later. It's a widely know rule of social influence that scarcity is a powerful motivating factor.
When you follow these simple ideas, you'll have a much better chance of writing a powerful letter that converts many readers. And when that happens, you'll be making a lot of money.
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