Tuesday, June 12, 2012

Writing A Tender With Effective Language

Learning how to use language effectively is something that most people learn in school. This is not something that is easy to understand because the language needs to be used in a different way for different situations. Can you imagine if a set of directions to put together a chair was written with the same style as a novel? It would be completely ineffective and it would be very odd for the author to have chosen that style. The writing that works in one setting does not work at all in another. The same is true when you are writing a tender, so you need to know the specifics of how to do this.

For one thing, you have to make sure that you keep things as clear as you can. In every sentence, strive for clarity above all else. This means removing any flowery language. Take out adjectives and adverbs. Do not use things such as metaphors or similes. You need to have every sentence just be a direct statement of fact or a request. You want people to understand exactly what the proposal is asking for the very first time that they sit down and read through it.

The language that you use should also refrain from using jargon as much as possible. Do not just assume that the people who are reading it will understand the specific things that are said within the industry. They might get it, and using jargon may be fine. However, this is not a chance that you should take. There is no reason for it. You want the tender to appeal to as wide of an audience as possible. If there are words that you have to use and there is no way around it, you may want to consider explaining what they mean so that anyone can understand what you are talking about in the tender.

Furthermore, you should try to keep the writing as active as possible. Use strong verbs and short sentences. Avoid clauses that are unneeded. Active writing is more engaging for a reader. It can help to keep the reader's attention. It makes the writing look clean and professional. If you use long sentences with the passive voice, they will come across as dull and drab. When asking for something such as funding, you do not want the person to think that your idea is boring. You want them to be excited about it. You want them to get done reading the proposal with the feeling that it must be carried out. You cannot always stir up these feelings in your readers. However, using active language will give you the best chance to do so.

If you keep these tips in mind, you will be able to create proposals that are effective. People will be swayed by your words. You will get responses and you will get results. You would be surprised to know how much the language itself plays into the way that people react when they read a proposal. Even if the cause is just and good, a poorly-written proposal may get rejected. A well-written one for a less-worthy cause may go through. You need to do everything that you can to give yourself and your tenders a chance to be successful when you submit them.

Writing tenders against deadlines is stressful and not always successful. The Bid Manager offers experienced tender writing consultancy and bid management training. Contact us at http://www.TenderWriting.com or http://www.BidTraining.com

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