Friday, June 15, 2012

Is Constant Improvement Bad For Lead Generation?

A considerable reason why firms got difficulties with their lead generation activities is because they didn't recognize the solutions. Certain issues such as attaining more b2b leads, looking for more feasible means to generate sales leads, and especially looking for more practical lead generation tools to carry out the job, such as telemarketing. Even though it can be vital to look into enhancing the quality control of products and services, it's still necessary to see the improvements themselves. Whether you believe it or not, improvement of the existing process may be the one to blame why it's hard to get business leads.

Yes, we all know that improving our manufacturing or operation process is a must, we must also be aware that too much of a good thing is never good. Indeed, there are managers who believe that continuous improvements in the process are the sole answer to their difficulty in getting business leads. That is straying from the truth. In fact, relying solely on this can stifle creativity and innovation (the two main powerful drivers for improved business operations). At worse, these managers would force their lead generation process to fit into whatever model or theory that is accepted at the time.

Due to these risks, it's needed for you to adhere to some points so that you can steer clear from these errors:

1. Customize your system - yes, you need to customize. You need to fit the theory or model to match your process, not the other way around. After all, your system is unique, and there are no ready-made answers to managing your process. You also need to monitor how things are being carried out so that the changes would still remain as smoothly as it can. 2. Take into consideration the necessity for the process itself - you have to ask yourself whether what you need is to remove, modify, or change the system. Sometimes, the wrong choice is the source of all the problems. Not to mention that there are some portions of the system which, though seems to be wanting of improvements, might not be needed to be improved at all, yet only precise execution. You may be able to save on effort and time which you may as well as use to other more significant activities. 3. Check the impact on your business culture - sometimes, an improvement system may clash with the inherent character of your business culture. Maybe the changes are too technical for your workers to handle. It might be possible that the changes will affect their productivity. This is especially a trick issue when it comes to generating business leads, since there are schedules made between your people and business prospects that might clash with your desired changes.

Still, what is important here is that you provide some slack in your creative process. Innovation is a continuous event, where an answer to a problem might actually come from a different place. Sticking to a single process, focused more on improving the existing process instead of looking for a better alternative, might make it harder to get more sales leads.

Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit:

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