Innovative real estate solutions in lead quality generation products and management software suites can exponentially improve a real estate brokerage. Real estate lead generation software tools and services save agents and brokers money and time by automating the lead process. Real estate professionals can dedicate time to listing properties in the MLS, showing properties, negotiating and drafting contracts, collaborating with inspectors and appraisers, processing loan documents and escrow procedures to close deals efficiently. Lead generation programs will simply double company productivity and increase conversions.
Real estate lead generation system vendors also package management and support tools with daily updates. The lead management system will combine all updates into a fully integrated and supported database of national, regional and local MLS information to include FSBOs (for sale by owners), expired listings, and pre-foreclosures that will fit well with real estate contract software. Accurate and complete property owner information is the best featured suite asset.
Real estate leads are certified through national database searches of county recorder offices, 300 MLS systems, current tax information and the DNC Registry (do not call). The best lead generation providers will also provide proprietary algorithms within their suite to ensure leads are useful because of known statistical windows of seller re-listing behaviors. Expired listings produced in such high volume will permit the agent to gain first position for contact and conversion. This is a huge advantage.
The complete lead management system combines everything together in a special interface with accurate and complete listing details. Within one screen all tasks, to do lists, MLS histories and maps with driving directions print options are viewable. Marketing campaign functions include mail merge to print for sales lit media buys to contact leads via postal.
2012 will be a profitable year for brokerages fully setup with a lead management system. Forty billion dollars will stimulate the housing market under the National Mortgage Settlement and motivate distressed home owners. Additionally, millions of delayed foreclosures will raise market stock. Residential property owners will have a narrow opportunity to cash out on their retirement asset before comps fall below 2008 levels. Owners will be seeking to capture as much value. Distressed owners will need loan modification or simply foreclose. Market forces will drive both distressed and solvent home owners to sell and re-list multiple times to avoid total asset loss. Because of plummeting housing values, FSBOs will surpass traditional listings to reduce seller fees and retain as much value as possible.
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